Senior Media Strategist

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Spearhead the development of media strategies for enterprise-level and multi-location clients.

• Assess total addressable markets, create audience cohort profiles, and analyze media consumption behaviors.

• Create and sustain client playbooks that detail strategic approaches, channel mix, budget allocation rationale, and testing priorities.

• Develop structured testing frameworks like TELO (Test, Evaluate, Learn, Optimize).

• Advise on channel and budget distributions across paid search, paid social, programmatic, display, and video.

• Convert market research, consumer behavior insights, and competitive analyses into actionable strategic direction.

• Deliver media strategies and performance narratives directly to clients.

• Work collaboratively with cross-functional teams to ensure alignment between strategy execution and overarching marketing goals.

• Keep track of emerging trends in media consumption and digital advertising.

• Contribute to the establishment of shared standards, templates, and best practices.

• Oversee hands-on SEM execution within Google and Microsoft Ads.

• Manage SEM account structure, bidding strategies, keywords, and match types.

• Optimize bidding strategies, targeting, ad copy, and overall account organization.

• Administer SEM budgets, pacing, and adjustments to spending allocations.

• Report on SEM performance metrics and conduct paid search audits.

• Assist in refining SEM standard operating procedures and identifying opportunities for automation.

⛳️ Requirements

• 5-7+ years of experience in media strategy, planning, and hands-on paid search management, preferably with enterprise or multi-location clients.

• Proven capability to assess total addressable markets, create audience and cohort profiles, and develop compelling narratives that effectively translate research and consumer data into media strategies.

• Familiarity with crafting client-facing strategic deliverables, including playbooks, testing frameworks, and channel or budget recommendations.

• Proficient in core performance metrics (CPA/CPL, ROAS, CAC, CVR, impression share, lost impression share).

• Strong understanding of SEM fundamentals: keyword strategy, match types, auction dynamics, Smart Bidding, and search term analysis.

• Experience with Google Tag Manager (GTM), conversion tracking, and data feed management.

• Comprehensive understanding of the digital advertising ecosystem and current media consumption trends.

• Exceptional presentation skills for engaging with clients and executive stakeholders.

• Proactive, ownership-oriented, and account-first mentality.

• Comfortable establishing strategic direction while executing in-platform tasks.

• Highly organized with a strong focus on quality assurance and documentation practices.

• Collaborative mindset with a commitment to mentoring junior team members.

🏝️ Benefits

• Commission on new business initiatives.

• Eligibility for the annual company bonus, contingent on overall company performance.

• Coverage for medical, dental, and vision expenses.

• A 401(k) plan with company matching contributions.

• Wellbeing stipends.

• Paid time off.

• Support for remote work arrangements.