Senior Media Planner, B2B Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee paid media strategies across Paid Search, Paid Social, and Programmatic, from initial planning to reallocations, optimizations, and incremental investment scenarios.

• Evaluate performance metrics to inform cross-channel budget distribution throughout the marketing funnel.

• Formulate recommendations regarding media mix, audience and account targeting, creative strategies, KPIs, and measurement frameworks.

• Conduct audience, competitive, and market research utilizing tools such as 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights.

• Collaborate with activation, creative, and analytics teams to ensure alignment between strategy and execution.

• Engage with client marketing, sales, and RevOps teams on defining ideal customer profiles (ICPs), target account lists, and media-sourced lead/account flows.

• Monitor pacing and performance trends, identifying risks and opportunities.

• Lead testing and learning initiatives, documenting the findings.

• Create cross-channel performance forecasts.

• Present insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents.

• Manage relationships with media vendors and platform partners, including evaluating partners, negotiating rates and added value, and holding vendors accountable.

• Suggest new vendors, channels, and formats for testing purposes.

• Track platform incentives, rebates, credits, and beta programs.

• Contribute to new business initiatives, including RFP responses and prospect audits.

• Build expertise in client industries, buyer journeys, and the B2B media landscape.

• Utilize AI tools for research, analysis, and plan development.

• Remain informed on emerging platforms, B2B media trends, and best practices.

⛳️ Requirements

• 3-5 years of experience in paid media planning, management, or digital strategy within an agency or B2B marketing context.

• Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms, including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar.

• Proven experience in developing, optimizing, analyzing, and reporting on paid campaigns targeting both brand and demand objectives.

• Strong understanding of full-funnel media planning, audience strategy, and performance measurement throughout the customer journey.

• Experience collaborating with analytics teams on tracking, reporting frameworks, and dashboards.

• Familiarity with attribution methodologies and measurement frameworks.

• Experience working directly with media vendors and platform representatives, including evaluating proposals and negotiating terms.

• Excellent analytical and problem-solving capabilities with a keen attention to detail.

• Proficiency in Google Sheets, Docs, and Slides, as well as media reporting platforms.

• Outstanding written, verbal, presentation, and interpersonal communication skills.

• Strong organizational and project management abilities, capable of handling multiple clients and priorities simultaneously.

• This position does not qualify for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended holiday break (Winter).

• Flexible schedules.

• Work from anywhere options.

• 100% paid parental leave.

• 401(k) matching.

• Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance.

• Annual Class Pass credits.