Senior Media Manager, Paid Social – Healthcare

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Collaborate with the Media Supervisor to develop strategic direction and planning.

• Lead discussions with clients and reinforce the strategic vision.

• Identify opportunities for testing and growth.

• Assist the Associate Media Director with media planning efforts.

• Manage daily operations of paid media campaigns.

• Analyze performance indicators and optimize campaigns accordingly.

• Transform data into straightforward, actionable recommendations.

• Work in tandem with the creative team to produce assets, messaging, and design concepts.

• Oversee designated paid media accounts from start to finish.

• Achieve pacing and KPI targets.

• Collaborate with Account Managers and the Media Supervisor to identify client goals, priorities, and efficiency needs.

• Drive increased billing for existing accounts and suggest expanded media coverage.

• Acquire new strategies, test platforms, and broaden Paid Media offerings.

• Act as the primary point of contact, both internally and externally, for managed accounts.

• Create reports, write insights, and communicate performance metrics to clients.

• Maintain accounts through optimizations, structural updates, bidding methods, conversion types, and copy adjustments.

• Develop and modify campaign strategies to align with client business objectives.

• Design and implement monthly and quarterly tests across structure, targeting, creative, messaging, and conversion.

• Continuously test, validate, and enhance full-funnel structures.

• Meet KPIs, including maintaining pacing within 98% of budget goals, achieving conversion targets within 95%, timely completion of deliverables, and generating $30K revenue per employee.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• 4-5+ years of experience, primarily in Paid Social.

• Experience across various paid social channels, paid search, or programmatic is preferred.

• Required platform expertise includes Meta Ads.

• Familiarity with LinkedIn, TikTok, or Reddit ads is a plus.

• Suggested experience with Google Ads, Bing, or a DSP platform.

• Experience managing paid media budgets exceeding $100K per month.

• Proven track record in driving paid media strategy and testing.

• Strong ability to communicate effectively and persuade clients.

• Excellent reporting and insights capabilities.

• Experience in identifying and optimizing towards client business objectives.

• Demonstrated ownership of full projects, from strategy briefs and recommendations to campaign/test deployment and reporting.

• Exceptional communication, problem-solving, and interpersonal skills.

• Proficient in Microsoft Office Suite and Google Workspace.

• Ability to engage with both internal team members and clients.

• Capable of multitasking and prioritizing tasks efficiently.

🏝️ Benefits

• Equal Opportunity Employer.

• Workplace culture focused on diversity and inclusion.

• No fees for application, processing, or training.