Senior MarTech Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop strategy and oversee architectural choices for the MarTech stack, including decisions on build vs. buy and managing vendor relationships.

• Create and implement a long-term roadmap for marketing technology, automation, analytics, and personalization initiatives.

• Guide platform strategy for CRM, marketing automation, customer data platforms, analytics, attribution, experimentation, and customer engagement tools.

• Design data flows between marketing systems, product systems, CRM, and the data warehouse.

• Set and uphold governance standards for tracking, campaign setup, lifecycle management, and data quality.

• Collaborate with Marketing, Growth, Data, Product, and Engineering leadership to convert business strategy into scalable technical solutions.

• Identify and spearhead automation projects aimed at minimizing manual campaign operations.

• Manage the technical foundation for segmentation, lifecycle marketing, personalization, and reporting.

• Lead the evaluation, selection, contract negotiations, implementation, and successful adoption of vendors.

• Develop documentation, governance frameworks, and scalable, auditable processes.

• Oversee system performance, data quality, and operational risk; escalate and resolve complex issues as they arise.

• Provide technical guidance and mentorship to marketing operations or MarTech teams.

⛳️ Requirements

• 8–12 years of experience in marketing technology, marketing operations, growth operations, or a similar field.

• Proven record of owning marketing technology strategy, beyond mere execution.

• Experience in establishing technical direction and influencing decisions at the Director/VP level.

• Extensive expertise in CRM, marketing automation, customer data platforms, analytics, and integrations.

• Practical experience with Salesforce/HubSpot, Braze/Iterable, Segment, GA4, GTM, Snowflake/BigQuery, Zapier, Workato, OneTrust, and related platforms.

• Proficient in SQL, APIs, and data integration.

• Experience in managing cross-functional projects, external vendors, and budget/spending decisions.

• Exceptional communication skills for conveying technical trade-offs to non-technical leadership.

• Ability to set direction in situations of uncertainty.

• Successful candidates will be required to pass a background check in compliance with applicable federal, provincial, and state regulations.

🏝️ Benefits

• Make a positive impact on individuals' lives and their health.

• Complimentary whole-body scans for every team member.

• Opportunities for growth and development along a personalized career path.

• Weekly team meetings to connect, share, and socialize.

• Flexible vacation policy.

• Commuter Benefits Plan that covers transit and parking expenses.

• 401(k) retirement savings plan with pre-tax contributions; currently, no company matching contributions are provided.

• Comprehensive health, dental, vision, and mental health coverage for employees and their families.