Senior MarTech Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and oversee the strategic architecture of the MarTech stack, encompassing decisions on building versus buying solutions and managing vendor relationships.

• Create and implement a long-term roadmap for marketing technology, automation, analytics, and personalization efforts.

• Lead the strategic direction for CRM, marketing automation, customer data platforms (CDP), analytics, attribution, experimentation, and customer engagement tools.

• Design and manage data flows among marketing systems, product systems, CRM, and the data warehouse.

• Set and uphold governance standards for tracking, campaign setup, lifecycle management, and ensuring data quality.

• Collaborate with Marketing, Growth, Data, Product, and Engineering leadership to align business strategy with scalable technical solutions.

• Identify and spearhead automation initiatives aimed at minimizing manual campaign operations.

• Maintain ownership of the technical infrastructure for segmentation, lifecycle marketing, personalization, and reporting.

• Oversee vendor assessment, selection, and contract negotiations; ensure successful implementation and adoption outcomes.

• Develop documentation, governance frameworks, and scalable, auditable processes.

• Track system performance, data integrity, and operational risks; escalate and resolve complex issues as needed.

• Offer technical guidance and mentorship to marketing operations or MarTech personnel.

⛳️ Requirements

• 8–12 years of experience in marketing technology, marketing operations, growth operations, or a comparable field.

• Proven experience in owning strategy beyond just execution.

• Background in setting technical direction and influencing decisions at the Director/VP level.

• Extensive knowledge in CRM, marketing automation, customer data platforms, analytics, and integrations.

• Practical experience with Salesforce/HubSpot, Braze/Iterable, Segment, GA4, GTM, Snowflake/BigQuery, Zapier, Workato, OneTrust, and similar platforms.

• Strong proficiency in SQL, API, and data integration.

• Proven track record of managing cross-functional projects, external vendors, and budget/spending decisions.

• Excellent executive-level communication skills with the ability to convey technical trade-offs to non-technical leadership.

• Ability to set direction amid uncertainty.

• Successful candidates will be required to undergo a background check in accordance with relevant federal, provincial, and state regulations.

🏝️ Benefits

• Make a positive impact on individuals' lives and health.

• Complimentary whole-body scans for every team member.

• Opportunities for growth and career advancement.

• Weekly team gatherings to foster connection, sharing, and socializing.

• Flexible vacation policy.

• Comprehensive health, dental, and vision benefits, including mental health coverage.

• RRSP and TFSA retirement savings plans available for eligible Canadian employees, with optional enrollment and no current company matching contributions.