Senior Marketing Specialist, eCommerce

atFranklin EnergyRemoteUS flagUnited StatesFull-timeE-commerceSenior$58k – $68k/year

Posted 13 hours ago

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute marketing tactics promptly, maintaining quality and alignment with strategy within designated areas.

• Partner with client marketing, performance marketing, creative strategy, and creative services teams to implement campaigns and strategies.

• Act as the primary expert for processes, tools, and technologies in assigned domains.

• Facilitate onboarding and mentoring for new team members.

• Offer design revisions and copy development assistance for marketing materials.

• Utilize the marketing project management system to monitor tasks and keep stakeholders updated.

• Recognize and introduce enhancements to work management and delivery processes.

• Oversee workflow, review cycles, and approvals involving both internal and external stakeholders.

• Execute, update, and manage strategies including content creation, template design, calls-to-action, workflow automation, A/B testing, and metrics reporting.

• Foster cross-functional relationships and disseminate best practices.

• Assist internal clients and spearhead communications and management for tactics.

• Guide team members in areas of specialization.

• Discover and apply faster, smarter, and higher-quality execution methods.

• Contribute to a dynamic, creative, fast-paced, and innovative marketing atmosphere.


⛳️ Requirements

• Bachelor’s degree from an accredited institution in marketing, communications, business, or a related field.

• Over 5 years of experience in marketing.

• Current certifications in two or more areas of marketing execution, such as email marketing, events, or digital media.

• Demonstrated experience with eCommerce platforms and online store management.

• Experience with Adobe Commerce (Magento) and BigCommerce is highly preferred.

• Familiarity with eCommerce operations, merchandising, and digital customer experiences is advantageous.

• Capable of managing a diverse range of tasks in a fast-paced setting.

• Detail-oriented, organized, self-motivated, with the ability to prioritize tasks effectively.

• Excellent written and verbal communication skills.

• Ability to identify issues and lead project management as a subject matter expert.

• Proficient in data analysis and problem-solving.

• Understanding of mathematical concepts such as fractions, percentages, and ratios.

• Proficiency with Microsoft Office suite, particularly Word, Excel, PowerPoint, and Outlook.

• Required tactical experience in paid search, SEO, social media, and email marketing.

• Preferred certifications in Salesforce Marketing Cloud, HubSpot, Google Analytics, and Google Ads.

• Growth-Driven Design certification is a plus.

• Strong commitment to diversity and inclusion.

• Reliable transportation and a valid driver’s license.

• Willingness to travel up to 10%.


🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Retirement benefits.

• Paid time off.

• Paid holidays.

• Additional company-sponsored benefits and programs.

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