Senior Manager, Shopper Marketing – E-Commerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the development and implementation of shopper marketing strategies tailored for customers within Oatly's US Retail sector.

• Create annual marketing plans that align with brand goals, retailer priorities, and identify growth opportunities.

• Design and execute integrated promotional initiatives across various channels, including in-store, digital, loyalty, retail media, and experiential platforms.

• Collaborate with Sales and Category Management teams on customer line reviews, new product launches, seasonal initiatives, and growth strategies.

• Oversee shopper marketing budgets and assess program effectiveness through sales, incremental volume, ROI, and conversion metrics.

• Work closely with Brand Marketing to adapt national campaigns into retailer-specific activation plans.

• Produce sales materials and retailer growth narratives based on shopper insights and category trends.

• Manage relationships with agency partners for retail media, shopper activation, and creative development.

• Develop a scalable omnichannel growth strategy across platforms such as Amazon, Instacart, TikTok Shop, and other emerging digital commerce channels.

• Take ownership of commercial performance and growth strategy on digital commerce platforms.

• Create and enhance digital advertising initiatives to boost traffic, conversion rates, and repeat purchases.

• Elevate digital shelf performance, including content quality, ratings and reviews, search visibility, and conversion rates.

• Establish and refine routes-to-consumer, fulfillment processes, and operational capabilities.

• Track and report on e-commerce sales performance, profitability, and marketing metrics.

• Formulate annual omnichannel growth plans and suggest future investment opportunities.

⛳️ Requirements

• Bachelor's Degree is required.

• Over 8 years of experience in Consumer Packaged Goods (CPG), with direct responsibility in Shopper/Omni-Channel Marketing or the E-commerce sector.

• A proven history of planning and executing retailer-specific marketing programs that resulted in measurable sales growth.

• Experience working directly with retail sales teams and major national retailers.

• A strong grasp of shopper behavior, path-to-purchase strategies, and retail media ecosystems.

• Experience in managing agency relationships and marketing budgets effectively.

• Strong analytical skills with the capability to convert performance data into actionable insights.

• Experience supporting platforms such as Amazon, Instacart, Walmart Connect, Kroger Precision Marketing, or similar retail media platforms.

• Familiarity with emerging commerce channels, including social commerce and TikTok Shop.

• A connection to Oatly’s mission of promoting health, sustainability, and transparency.

• A self-starter who can operate independently without direct supervision.

• A sense of individual accountability and ownership.

• Comfort working in a smaller, growing brand environment and navigating ambiguity.

• An entrepreneurial spirit.

• Willingness to share skills and collaborate effectively.

🏝️ Benefits

• Flexible vacation policy.

• Comprehensive benefits package.

• Pet insurance coverage.

• Paid volunteer days off throughout the year.

• Complimentary six-packs of oatmilk.

• Reasonable accommodations to ensure a barrier-free interview experience.