Head of Growth, E-Commerce

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the expansion of Maniko’s D2C operations in Germany, focusing on both new customer acquisition through the online store and customer retention.

• Oversee Acquisition Marketing, CRM & Retention, and Shop & Conversion, unifying them into an effective and scalable growth framework.

• Supervise two to three direct reports and provide updates to the management team.

• Create and manage the cross-channel growth strategy for both new and existing customers.

• Accountable for D2C revenue, contribution margin, new customer acquisition, CAC, blended ROAS, average order value, repeat purchase rate, and CLV.

• Allocate budgets based on economic contributions and generate reliable forecasts.

• Direct the performance marketing strategy across platforms such as Meta, TikTok, Google, and Pinterest.

• Manage the paid performance team and media agency.

• Develop and implement the CRM and retention strategy throughout the customer journey.

• Oversee the shop roadmap and conversion optimization across landing pages, product pages, offer logic, and the checkout process.

• Propel CRO initiatives and conduct A/B testing.

• Establish a test-and-learn program and deliver weekly growth reports.

• Lead and nurture teams in Acquisition, CRM & Retention, and Shop & Conversion.

• Collaborate with the Brand & Content and Influencer teams.

⛳️ Requirements

• Several years of experience in Growth, Performance Marketing, or E-Commerce, including significant time in a leadership capacity.

• Preferably, experience at a D2C beauty brand; alternatively, experience in supplements, health, or consumer goods.

• Proven success in profitably scaling a D2C business.

• Demonstrated experience with KPIs including revenue, contribution margin, CAC, conversion rates, and LTV.

• Hands-on expertise in Acquisition, CRM & Retention, and Shop & Conversion.

• Knowledge of unit economics and managing relationships with new and existing customers.

• Experience in leading multiple teams and agencies.

• Proficient in Shopify, Klaviyo, GA4, and attribution and tracking systems.

• Targeted application of AI tools and automation.

• Excellent command of both German and English.

• Capability to make independent decisions, take ownership, and be prepared to engage in hands-on work.

• Ideally, background in brand building and performance marketing, including retail touchpoints.

• Ideally, experience in creating a growth organization with defined KPI targets.

• Ideally, experience in a start-up or scale-up environment.

🏝️ Benefits

• 100% remote work within Germany, with an optional office location in Berlin.

• Flexible working hours.

• Deutschlandticket.

• Membership with Urban Sports Club.

• High level of ownership and the opportunity to influence business direction.

• Workation opportunities available.

• Opportunities for personal and professional growth.

• Annual budget for professional development.

• Regular team events held in Berlin.

• Complete home-office setup provided.

• Flat hierarchies, swift decision-making, and a genuine collaborative environment.