Senior Marketing Specialist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Collaborate with Demand Generation and Recruiting leadership to develop marketing strategies that attract potential sellers, business owners, and M&A opportunities.

• Convert growth priorities into cohesive campaign strategies and briefs, outlining target audiences, messaging, content, and metrics.

• Manage marketing programs from conception to implementation.

• Create and implement campaigns across various channels including email, direct mail, paid media, digital platforms, social media, industry advertising, and events.

• Establish nurture and targeted prospecting initiatives.

• Generate content and narratives across emails, landing pages, articles, thought leadership pieces, advertisements, direct mail, presentations, seller stories, and other forms of communication.

• Enhance HALO’s visibility in the promotional products sector through publications, associations, events, sponsorships, advertising, content, and new ventures.

• Assess performance, refine campaigns, and devise innovative strategies for seller recruitment and M&A marketing.

• Assist in integrated demand generation efforts across email, paid media, content, and digital platforms.

• Craft email marketing content for HALO sellers to share with their clients.

• Produce blogs, articles, thought leadership material, and other content that align with brand and demand generation goals.

• Support HALO’s seller social media strategy by creating content, campaigns, and ready-to-use social media assets.

• Aid in business development and targeted prospecting initiatives.

• Collaborate with teams in Marketing, Merchandising, Supplier Relations, Sales, and others to create compelling marketing content.

⛳️ Requirements

• Over 4 years of experience in integrated marketing, demand generation, content marketing, digital marketing, B2B marketing, or a related discipline.

• A strong foundational understanding of marketing, with the capability to transition seamlessly between strategy, creative ideation, content creation, and practical execution.

• Excellent writing and storytelling abilities.

• Capacity to produce engaging content for diverse audiences, formats, and channels.

• Experience in developing and implementing integrated campaigns across email, direct mail, digital, content, paid media, and other platforms.

• Ability to independently advance projects, manage various priorities, and collaborate effectively across teams and stakeholders.

• Creative, inquisitive, and focused on growth.

• Confidence to think innovatively, propose new ideas, experiment, and consistently seek improved methods to engage an audience.

🏝️ Benefits

• Comprehensive coverage for Medical, Dental, Vision, Life, and Disability insurance.

• Optional Benefits.

• 401(k) Retirement Savings Plan.

• Health Savings Accounts (HSA).

• Flexible Spending Accounts (FSA).

• Opportunities for career advancement and internal promotions.

• Leadership development opportunities and access to HALO’s influential global network.

• Recognition awards that can be redeemed for gift cards, trips, concert tickets, and merchandise.

• Hybrid work options available for numerous roles.

• Flexible work schedules.

• Reasonable accommodations for individuals with disabilities.