Creative Marketing Specialist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Ideate and create on-brand visual assets for digital marketing initiatives, social media platforms, websites, and email outreach.

• Partner with marketing and growth departments to ensure visual and narrative uniformity across all customer touchpoints.

• Convert strategic goals into engaging design concepts tailored for specific target audiences.

• Create and modify creatives for Meta, TikTok, LinkedIn, YouTube, traditional media channels, and additional platforms.

• Evaluate, measure, and refine creative components to enhance return on investment (ROI).

• Uphold and advance brand guidelines encompassing tone, color schemes, typography, and design frameworks.

• Assess creative performance indicators such as click-through rates (CTR), engagement levels, and conversions.

• Leverage testing and analytics insights to enhance creative deliverables.

• Share performance data and actionable creative suggestions with cross-functional teams.

• Remain updated on creative trends, technologies, artificial intelligence, and motion design.

• Create scalable templates, assets, and processes to streamline campaign production.

• Collaborate with brand, growth, and content leaders to align with business objectives.

• Work alongside marketing, content, and growth teams to develop high-impact, visually cohesive campaigns.

• Partner with an Operations Manager for mentorship and ongoing development.

• Participate in face-to-face training sessions during the initial 3.5 weeks.

⛳️ Requirements

• 3–5 years of experience in creative marketing, content production, or brand design, preferably in a digital-first or consumer-focused brand.

• Expertise in Adobe Creative Suite, Canva, or Figma.

• Understanding of generative AI tools and video editing applications.

• Capability to analyze engagement metrics and enhance creative effectiveness based on data insights.

• Proficient in storytelling and conceptual development with a clear grasp of marketing objectives.

• Highly detail-oriented and proactive.

• Comfortable navigating the intersection of creative expression and analytical assessment.

• Ability to work inclusively with individuals from diverse backgrounds.

• Portfolio review demonstrating 2–3 campaigns, including the brief, role, reasoning, outcomes, and future iterations.

• Willingness to work a split shift with some overlap with the client’s time zone.

🏝️ Benefits

• Details regarding benefits and compensation will be provided during the offer process.

• In-person training sessions available during the initial 3.5 weeks.