Senior Marketing Project Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Manage several projects simultaneously, including coaching and course launches, webinars, book campaigns, marketing initiatives, sales funnels, digital products, live and virtual events, and other key company objectives.

• Develop and sustain comprehensive project plans, timelines, dependencies, milestones, responsibilities, and workflows using Asana or similar tools.

• Oversee projects that span Marketing, Copywriting, Marketing Automation, Customer Operations, Events, Coaching, Product, Sales, leadership, and collaboration with external partners.

• Propel revenue-generating launches that encompass webinars, sales funnels, email campaigns, landing pages, copywriting, CRM and marketing automation, affiliate partnerships, promotional periods, testing, and strict launch deadlines.

• Coordinate large-scale live events with over 2,500 attendees, managing marketing, promotion, vendor relations, logistics, internal teams, timelines, and dependencies.

• Recognize the financial significance of deadlines and clearly communicate necessary actions, timelines, and risks associated with delays in critical deliverables.

• Verify completion by reviewing essential deliverables, confirming requirements, conducting final quality assurance checks, and addressing execution gaps prior to launch.

• Evaluate the current Project Management environment and Asana setup, maintaining effective elements, enhancing areas for improvement, and leading a Project Coordinator to foster increased visibility and accountability throughout the organization.

⛳️ Requirements

• A minimum of 5 years of direct experience in Project Management, launch management, product/program management, or a similar role within a dynamic organization.

• Proven experience in leading intricate projects across various established departments.

• Background in a creator-led coaching or personal development business that offers courses, memberships, high-ticket coaching, digital products, or live events through direct response marketing.

• Hands-on experience managing revenue-generating campaigns such as coaching or course launches, webinars, book campaigns, sales funnels, email campaigns, affiliate initiatives, or other significant promotional efforts.

• Familiarity with affiliate marketing, high-ticket offers, memberships, masterminds, book launches, or other creator-driven offers.

• Strong grasp of direct response marketing and launch processes, including sales funnels, email campaigns, landing pages, webinars, CRM and marketing automation, promotional strategies, testing, and strict launch deadlines.

• Experience in managing large-scale live events and a comprehensive understanding of the full event lifecycle.

• Proven ability to lead multiple departments in remote environments.

• Exceptional attention to detail.

• Capability to function effectively in a fast-paced setting with multiple simultaneous launches, tight deadlines, and high commercial implications.

• Preferred: PMP, Agile, or Scrum certification.

• Preferred: Familiarity with Infusionsoft/Keap, HubSpot, or comparable CRM/automation platforms.

• Preferred: Strong skills in Excel/Google Sheets and dashboard/reporting capabilities.

🏝️ Benefits

• Fully remote work environment.

• A variety of medical insurance options.

• Employer contribution towards medical insurance premiums.

• Options for dental and vision insurance.

• Supplemental life insurance available.

• Optional short-term and long-term disability insurance.

• 15 days of paid time off annually.

• 7 paid company holidays.

• Access to company-certified coaches and personal development programs.

• Opportunities to participate in company live events.

• Travel and leisure membership benefits.