Senior Marketing Operations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain operational reports on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics.

• Collaborate with BI and Data teams to create dashboards and conduct operational analytics.

• Verify reporting outputs and address data inconsistencies across Salesforce, Marketo, and connected GTM systems.

• Analyze data to identify trends, gaps, and optimization opportunities, and communicate findings to the Director of Marketing Operations.

• Oversee lead and contact scoring models that align with buying intent, engagement signals, and funnel stages.

• Manage RingLead routing logic and lead/account matching for sales teams.

• Enhance speed-to-lead processes and frameworks for inbound lead qualification.

• Conduct daily quality assurance on Marketo smart lists, Salesforce routing reports, and RingLead workflows.

• Troubleshoot lead routing and scoring issues, escalating systemic problems to the Director of Marketing Operations.

• Supervise the Marketing-to-Sales handoff process, including sales alerts and follow-up workflows.

• Utilize AI tools to cross-check and reconcile records across Salesforce, Marketo, and 6sense during quality assurance.

• Employ AI tools to streamline recurring reporting and quality assurance tasks while proposing automation workflows.

• Report directly to the Director of Marketing Operations and work independently on analytics and systems tasks.

• Handle complex strategic systems projects, including Clay administration, enrichment platform strategy, data architecture, and sales handoff/engagement workflows using Groove and Qualified.

⛳️ Requirements

• A minimum of 3 years of experience in marketing operations, marketing analytics, or a related data/systems role, preferably within a B2B SaaS or technology company.

• Practical experience with marketing analytics or reporting tools.

• Comprehensive understanding of key marketing KPIs and the factors that influence them.

• Familiarity with Salesforce and Marketo, or similar CRM/marketing automation platforms.

• Experience or a strong aptitude for lead routing and scoring logic.

• Proficient in profiling, cleaning, and reconciling record-level data across multiple systems.

• Exceptional attention to detail and a quality assurance mindset.

• Interest in or experience with AI tools for analysis or quality assurance tasks.

• Strong communication and organizational abilities.

• Experience presenting to senior leadership teams.

• Previous experience with RingLead or a comparable lead routing/matching tool (enhances application appeal).

• Familiarity with a BI tool such as Looker or Tableau (enhances application appeal).

• Basic proficiency in SQL and the capacity to identify and rectify code issues alongside data analytics colleagues (enhances application appeal).

• Must be authorized to work in the United States without any restrictions.

• Must not require current or future sponsorship to work in the United States.

🏝️ Benefits

• Flexible work arrangements.

• Generous parental leave.

• Unlimited paid time off (PTO).

• An inclusive and diverse workplace environment.

• People-led employee resource groups.

• G2 Gives philanthropic initiative.

• AI-assisted hiring review option available, with the choice to opt-out without any disadvantage.