Senior Manager, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the CRM and associated marketing tools, focusing on the data model, automation, permissions, and data integrity.

• Ensure dependable connections among the CRM, website, analytics platforms, and clinical systems.

• Establish strategy and priorities while leading execution with Marketing, Territory Management, Product, Admissions, Clinical Operations, Data Science, Analytics, and other departments.

• Manage and mentor the CRM Administrator.

• Outline the family/provider journey from initial contact through application, assessment, and enrollment stages.

• Collaborate with data science and analytics teams on lead scoring, routing, and attribution efforts.

• Advocate for commercial and marketing requirements in product and engineering planning sessions.

• Develop and sustain marketing and sales target audiences.

• Leverage AI to uncover campaign opportunities, identify underserved regions, expand plan coverage, and analyze application drop-off points.

• Create automated processes to direct provider interest to territory managers.

• Generate payor reports detailing utilization, geographic coverage, and referral volume by plan.

⛳️ Requirements

• Minimum of 5 years of experience in CRM systems management or marketing/revenue operations.

• Practical experience in reconstructing or significantly overhauling a CRM.

• Preference for hands-on experience with Zoho CRM; substantial experience with HubSpot or Salesforce will also be considered.

• Demonstrated capability in directly managing personnel, including recruitment, development, and accountability of team members.

• Proven history of enhancing sales team efficiency and output through measurable improvements.

• Genuine experience utilizing AI and automation to create effective solutions.

• Strong strategic thinking abilities across marketing strategies, systems, and data flows.

• Familiarity with funnel and conversion analytics.

• Knowledge of website lead capture and behavior tracking using tools such as forms, GA4, Segment, or similar.

• Excellent collaboration skills, meticulous attention to detail, and a problem-solving approach.

• Experience in healthcare, behavioral health, or HIPAA-regulated environments is advantageous but not mandatory.

🏝️ Benefits

• 401k with matching contributions.

• Flexible Paid Time Off (PTO).

• Paid holidays.

• Paid service days.

• Four-week paid sabbatical.

• Twelve-week paid parental leave.

• Health benefits available starting on your first day.

• Fully remote work from home opportunity.

• Periodic in-person retreats.