Senior Marketing Operations Lead – Lifecycle, Automation

This is a fully remote position, open to applicants in Utah.

📋 Description

• Create and oversee lifecycle marketing initiatives that enhance lead generation, activation, and engagement.

• Develop and refine automated marketing campaigns across various channels.

• Establish lifecycle workflows that boost lead conversion, customer engagement, and retention rates.

• Execute segmentation and personalization strategies to elevate campaign effectiveness.

• Manage marketing automation systems such as Marketo, HubSpot, or other MAP tools.

• Ensure seamless integration of Salesforce CRM and facilitate data flow.

• Sustain and improve lead management, lead routing, and lifecycle models.

• Implement automation processes to enhance marketing efficiency and scalability.

• Construct and uphold marketing dashboards and reporting structures.

• Track campaign performance and key engagement indicators.

• Collaborate with marketing and leadership teams to provide insights based on data.

• Guarantee high data quality and governance throughout marketing systems.

• Work closely with cross-functional teams, including marketing, sales, product, and analytics.

• Convert business needs into scalable marketing automation solutions.

• Assist enterprise client marketing efforts and operational programs.

• Offer strategic insights to refine marketing processes and enhance campaign performance.

⛳️ Requirements

• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing.

• Strong proficiency with marketing automation platforms (HubSpot or similar).

• Experience with Salesforce CRM and integrations with marketing systems.

• Background in developing lead management and lifecycle marketing frameworks.

• Strong analytical capabilities and experience in marketing performance reporting.

• Ability to navigate complex marketing programs in a dynamic environment.

• Excellent communication and teamwork skills.

• Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship.

• Experience supporting enterprise marketing teams or agency clients.

• Familiarity with SaaS, technology, or subscription-based business environments.

• Knowledge of AI-driven marketing tools and personalization platforms.

• Experience in designing scalable marketing automation frameworks.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Opportunity to collaborate with innovative enterprise clients and leading technologies in the MarTech ecosystem