Senior Marketing Operations Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Architect, develop, and sustain the marketing analytics infrastructure within Domo.

• Create scalable data models, establish automated data flows, and oversee API integrations with Salesforce and HubSpot.

• Guarantee the accuracy, reliability, and consistency of marketing data across various platforms.

• Develop and manage marketing dashboards and reports tailored for both technical and non-technical stakeholders.

• Detect data discrepancies and gaps in Martech tools.

• Ensure timely data refreshes and clarity in presentation.

• Convert complex data into actionable insights for marketing leaders and executive stakeholders.

• Present findings and recommendations while acting as the primary contact for marketing analytics.

• Proactively identify emerging trends and risks for the marketing team.

• Monitor the performance of funnels, channels, and campaigns, including MQL, attribution, and ROI.

• Recognize trends, risks, and opportunities, and offer recommendations to marketing leadership.

• Collaborate with Enterprise Marketing and Finance leaders to establish forecasts for key funnel metrics.

• Assist in budget planning and evaluate marketing ROI.

• Reconcile marketing attribution data with financial reports to create a cohesive view of performance and investment impact.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related discipline.

• 5+ years of experience in marketing analytics, marketing operations, or a closely related analytical role.

• Proficiency in marketing operations and/or analytics within a B2B context.

• Practical experience with Domo (or a similar BI/visualization tool) for data modeling, dashboards, and reporting.

• Strong SQL expertise for querying and transforming data from multiple sources.

• Hands-on experience with Salesforce reporting (leads, opportunities, pipeline).

• Advanced skills in Excel (including formulas and pivot tables).

• Familiarity with marketing-specific analytics: MQL and funnel-stage definitions, conversion analysis, channel and campaign performance, and efficiency metrics (CPL, cost per MQL, etc.).

• Experience with API-based integrations between marketing/sales tools and BI platforms.

• Experience in creating and maintaining reports in HubSpot or a comparable marketing automation platform.

• Proven ability to manage data quality and governance while defining KPI standards with cross-functional teams.

• Understanding of web and digital analytics concepts (UTMs, campaign tracking, basic web analytics).

• A history of proactively initiating analyses and presenting problem-solving business cases to key stakeholders.

• Excellent communication and presentation skills, with the capability to convey complex data to non-technical and executive audiences.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• HSA.

• Employee stock purchasing program.

• 401(k).

• Paid time off.

• Holiday pay.