Marketing Operations Manager

This is a fully remote position, open to applicants in Alaska, +13 more states.

📋 Description

• Assist the marketing operations of APA Publishing by managing various tactical marketing projects, including email campaigns, landing pages, social media, and audience segmentation.

• Act as the main administrator for the team's work management system, overseeing user access, workflows, intake processes, and reporting.

• Oversee audience segmentation and maintain list hygiene for targeted campaigns by APA Publishing.

• Manage the structure of campaigns, ensuring they are consistent, scalable, and compliant with CAN-SPAM, GDPR, CASL, and other relevant marketing and data privacy regulations.

• Execute email marketing campaigns, prioritize the email calendar, support content personalization, and ensure alignment with the target audience.

• Identify opportunities to enhance and streamline the usage of the marketing technology stack.

• Keep track of social media trends, platform modifications, and audience insights to provide recommendations for content and channel strategies.

• Work in conjunction with the Marketing Analytics Manager to report on the performance of social media, landing pages, and email campaigns while suggesting optimizations.

• Maintain thorough documentation of work management processes, best practices, and training for platform usage.

• Manage relationships with external vendors and platform providers, including overseeing contract renewals and troubleshooting issues.

• Collaborate across various functional areas and departments.

• Perform additional duties as required.

⛳️ Requirements

• A bachelor's degree in marketing, communications, or a related discipline.

• Over 5 years of experience in digital marketing.

• Strong project management capabilities, with the ability to juggle multiple projects involving various stakeholders.

• Effective communication and collaboration skills to work well with internal stakeholders and vendors.

• Advanced proficiency in the Microsoft Office Suite.

• Experience with marketing automation and CRM tools, such as Salesforce Marketing Cloud and Salesforce Sales Cloud.

• Familiarity with social media management tools, including Sprout Social and Hootsuite.

• Experience in administering a work management platform like Wrike or Asana.

• Knowledge of email service provider capabilities and testing/rendering tools, such as Litmus.

• Proven ability to create effective prompts in AI tools, such as Claude, Gemini, and Copilot.

• Final candidates will be required to successfully complete a background check.

• Qualified applicants must submit a resume and cover letter detailing salary expectations.

• Preferred: experience in marketing within a nonprofit association, academic institution, or scholarly publishing environment.

🏝️ Benefits

• Remote work and flexible scheduling options.

• 401(k) plan with an employer match of up to 4%.

• Options for medical, dental, and vision insurance.

• Outpatient mental health benefits.

• Paid personal and vacation time.

• 12 paid holidays each year.

• Family and medical leave.

• Tuition assistance available.

• Employee Assistance Program (EAP).

• Short- and long-term disability insurance.