Marketing Automation Specialist

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Manage the creation, coordination, strategy, maintenance, and delivery of email marketing for CAGS/CCU Online.

• Utilize Admissions software and systems, focusing primarily on CRM and email automation tools.

• Conduct data processing, content creation, email marketing, and strategic planning.

• Develop and implement strategic, creative, and personalized email communication workflows for lead nurturing using Account Engagement and Salesforce.

• Leverage reporting and data sets to enhance targeting, strategy, and efficiency.

• Update, maintain, and expand the catalog of lead-nurturing email templates.

• Anticipate engagement strategies based on performance metrics and industry insights.

• Optimize email templates for mobile, desktop/browser viewing, and different email platforms.

• Oversee the integration of Salesforce and Account Engagement.

• Maintain a clean and compliant database.

• Design visually appealing HTML emails and templates.

• Ensure brand consistency across all digital channels.

• Compose professional and conversational emails that adhere to the CCU Writing Style Guide and marketing strategy.

• Monitor and optimize the effectiveness of email campaigns.

• Enhance funnel activity through engaging and effective email communications.

• Assist in lead management operations by tracking requests, resolving lead record issues, and maintaining CRM and marketing automation records.

• Establish and achieve quarterly engagement goals.

• Troubleshoot technical issues and streamline workflows.

• Collaborate with fellow marketing team members.

• Conduct data analysis and reconciliation, and generate operational reports from various databases.

• Perform other assigned duties that contribute to the growth and success of the University.

• Report directly to the Marketing Director for CAGS/CCU Online.

⛳️ Requirements

• Bachelor’s degree with a minimum of 2 years of marketing experience.

• Strong computer skills and proficiency in Microsoft Office Suite and data management tools.

• Proven experience in managing, customizing, and maintaining Salesforce CRM data, including data management, reports, and dashboards.

• Practical experience with Salesforce Account Engagement or Marketing Cloud, specifically in creating and managing email campaigns, strategies, automation, and performance analysis.

• Capability to set up and optimize automated workflows, intricate email drip campaigns, and nurturing sequences.

• Ability to research, analyze, and implement best practices for improving organizational effectiveness.

• Excellent interpersonal skills with a collaborative, team-oriented, and positive attitude.

• Strong written and verbal communication skills complemented by exceptional creativity and innovation abilities.

• Capacity for critical and creative thinking to solve problems and generate engaging content.

• Basic knowledge of HTML/CSS.

• Demonstrated project management and teamwork skills, showcasing a self-starting and results-driven approach.

• Detail-oriented with the ability to manage multiple projects and priorities while maintaining high standards.

• Proven track record of managing successful marketing automation campaigns.

• Ability to function effectively both as a team member and an individual contributor.

• Professional demeanor, sound judgment, and spiritual maturity to handle confidential information with discretion.

• Committed follower of Jesus Christ, aligned with CCU’s evangelical mission, Statement of Faith, lifestyle expectations, and Strategic Priorities.

• Regular meaningful engagement in a Bible-believing evangelical local church.

• Knowledge of the Word of God and an enthusiasm for Christian education.

• May be required to work occasional irregular hours, including some evenings and weekends.

• May occasionally lift or move items weighing up to 25 pounds.

🏝️ Benefits

• Tuition waiver program.

• Excellent healthcare coverage.

• Generous paid time off.

• Matching 403(b) retirement plan.

• Additional organizational paid benefits.

• Voluntary benefit offerings.

• Competitive compensation and benefits packages.