Senior Manager – Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of, enhance, and oversee the marketing technology stack and its integrations, which include marketing automation, Salesforce, intent and enrichment tools, ABM, webinars, and event management systems.

• Create and uphold lifecycle stages, lead scoring, routing, and service level agreements (SLAs) in collaboration with Sales and RevOps.

• Develop reliable reports on pipeline, conversion rates, velocity, and channel performance for the CMO, executive team, and board members.

• Create and sustain a multi-touch attribution model along with marketing ROI reporting to guide budgetary decisions.

• Collaborate with RevOps on forecasting efforts.

• Guarantee data quality, enrichment, deduplication, and adherence to privacy and consent regulations.

• Establish standards for UTMs, campaign hierarchy, program configurations, and quality assurance (QA).

• Work alongside Finance for the tracking and planning of the marketing budget.

• Assess and adopt new tools and AI-driven workflows to enhance team productivity.

• Collaborate closely with Revenue Marketing, Sales, RevOps, and Finance to maintain data integrity, ensure program continuity, and instill confidence in marketing’s impact among leadership.

⛳️ Requirements

• A minimum of 7 years in marketing operations, inclusive of at least 3 years in B2B SaaS environments with enterprise sales cycles.

• Extensive hands-on experience with a marketing automation platform (HubSpot or Marketo) and Salesforce.

• Proven experience in developing attribution models and executive-level marketing dashboards.

• Strong analytical capabilities and a systems-oriented mindset, complemented by thorough documentation and cross-functional collaboration skills.

• Proficiency in SQL and BI tools (Looker, Tableau, or similar).

• Experience in supporting ABM programs and intent data platforms (such as 6sense or Demandbase).

• Background in a regulated industry that involves strict data privacy requirements.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Life insurance and both long-term and short-term disability coverage.

• 401k Plan with a 4% match starting from your hire date.

• Unlimited sick leave and vacation time.

• 14 paid company holidays.

• 12 weeks of paid parental leave.

• A 4-week sabbatical after 5 years of continuous full-time employment.

• Health Reimbursement Arrangements for fertility and gender affirmation.

• Lunch provided by Proof through Grubhub credit.

• Monthly work-from-home stipend.

• Professional development credits.

• Monthly reimbursement for wellness expenses.