Marketing Operations Manager

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Assist APA Publishing's marketing efforts by managing tactical marketing projects across email, landing pages, social media, and audience segmentation.

• Act as the main administrator for the team's work management platform, overseeing user access, workflows, intake processes, and reporting.

• Oversee audience segmentation and maintain list hygiene for targeted campaigns aimed at APA Publishing audiences.

• Ensure campaign structure management for consistency, scalability, and compliance with marketing and data privacy regulations, including CAN-SPAM, GDPR, and CASL.

• Implement email campaigns, prioritize the email calendar, support content personalization, and guarantee audience alignment.

• Discover opportunities to enhance and optimize the use of tools within the martech stack.

• Track social media trends, platform updates, and audience insights to guide content and channel strategy recommendations.

• Work alongside the Marketing Analytics Manager to evaluate social media, landing page, and email performance while suggesting optimizations.

• Keep documentation of work management processes, best practices, and training for platform usage.

• Handle relationships with external vendors and platform providers, including contract renewals and troubleshooting issues.

• Collaborate effectively with various functional areas and departments.

• Perform additional duties as assigned.

⛳️ Requirements

• A Bachelor's degree in marketing, communications, or a related field.

• Over 5 years of experience in digital marketing.

• Exceptional project management skills, capable of handling multiple projects across diverse stakeholders.

• Strong communication and collaboration abilities to work effectively with both internal stakeholders and vendors.

• Advanced proficiency in the Microsoft Office Suite.

• Experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud and Salesforce Sales Cloud.

• Familiarity with social media management tools, including Sprout Social and Hootsuite.

• Experience in administering a work management platform, such as Wrike and Asana.

• Knowledge of ESP capabilities and rendering/testing tools, such as Litmus.

• Proven ability to create effective prompts in AI tools, including Claude, Gemini, and Copilot.

• Qualified candidates must submit a resume and cover letter.

• Final candidates must successfully undergo a background check.

• Preferred: experience in a nonprofit association, academic, or scholarly publishing marketing setting.

🏝️ Benefits

• Remote Work/Flexible Scheduling.

• 401(k) option with employer match of up to 4%.

• Options for medical, dental, and vision insurance.

• Outpatient mental health benefit.

• Paid personal/vacation time.

• 12 paid holidays.

• Family/Medical Leave.

• Tuition assistance.

• Employee Assistance Program (EAP).

• Short- and long-term disability insurance.