Senior Marketing Manager – Tech Startup

This is a fully remote position, open to applicants in Spain.

📋 Description

• Strategize and execute paid advertising campaigns across LinkedIn, Google, and other relevant platforms.

• Manage campaign budgets and analyze return on investment (ROI).

• Oversee the website and conversion funnel in collaboration with the web agency, focusing on messaging, landing pages, and experimental initiatives.

• Develop SEO strategies, enhance AI search visibility, and create content engines.

• Lead the webinar program to drive pipeline generation.

• Refine PULT’s market positioning and maintain consistent messaging across various touchpoints.

• Create marketing campaigns, videos, case studies, product launches, and narratives featuring founders and customers.

• Establish design and copy standards for both the team and external agencies.

• Act as PULT’s representative at events, trade fairs, customer dinners, and roundtables in the DACH and UK regions.

• Execute account-based marketing campaigns in collaboration with the Sales team.

• Manage the marketing technology stack, which includes HubSpot, analytics tools, and AI solutions.

• Oversee attribution, customer acquisition cost (CAC), marketing qualified lead (MQL) growth, and pipeline contribution metrics.

• Develop AI agents and workflows for research, content generation, creative processes, and operational efficiency.

• Outline the marketing roadmap and present results to the leadership team.

• Recruit the initial members of the marketing team as the company expands.

⛳️ Requirements

• Minimum of 3 years of experience in B2B SaaS marketing, preferably within a scale-up environment.

• Practical experience across various paid, online, and offline marketing channels.

• Proven ability to run campaigns, write compelling copy, brief designers, and analyze performance dashboards.

• Daily utilization of AI for research, content creation, analysis, and process automation.

• Outstanding written communication skills in English.

• Proficiency in German is highly desirable.

• A keen eye for design aesthetics.

• Comfort with managing budgets, CAC, conversion rates, pipeline metrics, and lead quality assessment.

• Familiarity with the DACH and/or UKI markets.

• A genuine interest in expanding into new markets.

• Willingness to take on the role of the primary marketing hire with aspirations to lead a team in the future.

🏝️ Benefits

• 24 days of annual leave.

• Opportunities for career training and professional development.

• Provision of a company laptop.

• Membership for sports activities.

• Flexible work hours.

• Stock options in the company.

• Paid options for co-working spaces.

• A remote-first work arrangement.