Senior Marketing Manager – Tech Startup

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the entire marketing funnel and enhance successful strategies.

• Design and execute paid advertising campaigns on platforms such as LinkedIn, Google, and other channels.

• Manage website messaging, landing pages, conversion experiments, and collaborate with the web agency on the funnel.

• Develop SEO strategies, enhance AI search visibility, and create organic content targeting IT and People leaders.

• Oversee the webinar program and drive pipeline generation.

• Refine PULT’s positioning and ensure consistent brand storytelling.

• Create campaigns, videos, case studies, product launches, founder narratives, and customer testimonials.

• Establish design and copy standards for both the team and external agencies.

• Lead participation in events within DACH and the UK, including trade fairs, customer dinners, and roundtable discussions.

• Execute account-based marketing campaigns in collaboration with Sales.

• Manage HubSpot, analytics, AI tools, attribution, CAC, MQL growth, and pipeline contributions.

• Develop AI agents and workflows to enhance research, content creation, creativity, and operations.

• Define the marketing roadmap and present results to leadership.

• Recruit the initial marketing team members as the company expands.

⛳️ Requirements

• Minimum of 3 years of experience in B2B SaaS marketing, preferably within a scaling company.

• Practical experience with both paid and non-paid marketing channels.

• Proven track record in campaign management, copywriting, designer briefings, and dashboard analytics.

• Daily utilization of AI for tasks related to research, content, creativity, analysis, and automation.

• Excellent command of written English.

• Proficiency in German is a significant advantage.

• Strong attention to design details.

• Experience in DACH and/or UKI markets is preferred.

• Comfortable managing budgets, CAC, conversion rates, and lead quality.

• Interest in exploring new market opportunities.

• Capability to function as a high-agency, hands-on generalist and builder.

🏝️ Benefits

• 22 days of annual leave.

• Career training to facilitate professional development.

• Company-provided laptop.

• Sports membership.

• Flexible working hours.

• Company stock options.

• Paid co-working options.

• Remote-first position.