Head of Payer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the go-to-market strategy for payers within Galaxy and Payer Interoperability.

• Establish the annual and quarterly strategic plan and manage the marketing budget for the payer portfolio.

• Utilize insights from payer buyer interviews, win/loss assessments, regulatory changes, reimbursement trends, and competitive analyses to shape strategy and inform decision-making.

• Oversee pipeline generation for the payer portfolio.

• Identify key strategic payer partnerships and create tailored engagement plans, including executive touchpoints and reference activation strategies.

• Manage the messaging and positioning directed towards payers.

• Collaborate with leadership from Galaxy Product and Sales.

• Lead marketing efforts for payer product launches.

• Equip the Sales team to secure payer contracts.

• Align payer-related messaging with the Heads of Marketing from Gravity and Flow.

• Serve as a representative for the payer portfolio at conferences, briefings, industry events, analyst engagements, media interactions, and on LinkedIn.

• Direct swimlane owners and associates in executing the strategic plan.

• Delegate operational tasks, establish objectives, and foster team growth.

⛳️ Requirements

• Over 10 years of experience in category or product marketing.

• Direct experience in marketing to health plans, MCOs, or government payer programs.

• Strong knowledge of payer operations and economics, including risk adjustment, utilization management, quality/Stars ratings, Medicare Advantage, Medicaid, and regulatory and reimbursement trends.

• Proven success in developing go-to-market strategies and being accountable for pipeline and revenue results.

• Direct experience in crafting and owning payer-facing messaging and positioning.

• Experience as a primary marketing partner to Product and Sales leadership targeting payers.

• Demonstrated capability to build and lead a team, along with delegating operational tasks.

• Exceptional communication and interpersonal skills.

• Ability to represent the payer portfolio to external payer-market analysts, media, and industry stakeholders.

• Self-driven and results-focused.

• Capacity to excel in a fast-paced, dynamic environment.

🏝️ Benefits

• 20 days of fixed paid time off annually, in addition to company holidays.

• Generous parental leave policy.

• Financial incentives and company-wide recognition for contributions and commitment.

• Comprehensive medical, dental, and vision insurance.

• 100% company-funded short- and long-term disability insurance.

• 100% company-funded basic life insurance.

• Discounted legal assistance.

• Pet insurance coverage.