Senior Marketing Manager – SEA

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of brand and business performance within the SEA portfolio.

• Spearhead consumer marketing and brand development for Millie Moon, Rascals, and Hey Tiger in Southeast Asia.

• Collaborate with the Global Marketing Director and assist commercial teams on retailer partnerships and exclusivity agreements.

• Oversee consumer marketing initiatives for Bonkers and Mr Purrs, including new product launches like Green Gorilla dog toys and Silver Service premium cat food.

• Direct consumer marketing for MONDAY, BEING Haircare, and DAISE, focusing on retailer collaborations and product launches.

• Manage go-to-market strategies and consumer marketing for GumiYum Surprise across Thailand, the Philippines, and Singapore.

• Develop and lead Community Managers, Designers, and Influencer & Brand Activation Coordinators.

• Act as the primary liaison between SEA markets and the global marketing team.

• Drive influencer and partnership strategies across four verticals for product launches and seasonal campaigns.

• Lead public relations efforts in SEA and oversee events, sampling, and grassroots marketing initiatives.

• Manage regional digital and e-commerce marketing performance across social media and e-commerce platforms.

• Control the regional marketing budget across four verticals.

• Oversee the Global Digital team and regional agencies, ensuring campaigns are effectively briefed, executed, and evaluated against brand and commercial objectives.

• Report directly to the Global Marketing Director for the Baby Vertical and the South East Asia Director.

⛳️ Requirements

• Minimum of 6 years of marketing experience, including leadership across multiple brands or categories.

• Ideal candidates will have experience in FMCG, baby products, pet care, beauty, or personal care sectors.

• Proven track record of linking brand and consumer marketing efforts to commercial outcomes.

• Strong leadership abilities, with experience in managing, developing, and enhancing marketing teams across various markets.

• A solid understanding of commercial dynamics and the ability to utilize performance data, budgets, and P&L impacts in marketing decision-making.

• Experience managing a diverse portfolio of brands at different lifecycle stages, with the ability to allocate resources and budgets to expand the portfolio.

• A degree in Communications, Marketing, or a related field is preferred.

🏝️ Benefits

• Health Benefits

• Global Opportunities

• Culture for Growth

• Surrounded by an A Player Team

• Competitive Remuneration

• Career development opportunities

• Opportunity to work with global teams

• Remote work arrangement