Fractional Marketing Demand Generation Leader

This is a fully remote position, open to applicants in United States.

📋 Description

• Plan and execute holiday campaigns for Black Friday, Cyber Monday, and year-end/start of Q1 promotions.

• Create offers, advertisements, landing pages, and email and SMS content for each campaign.

• Establish cash targets and generate comprehensive written reports for campaign performance.

• Manage retargeting efforts across Google and Meta by targeting specific intent segments.

• Develop tailored messaging, offers, and frequency strategies for each audience segment.

• Oversee budgets for Google Search, PMax, YouTube, and Meta platforms.

• Reduce spending on underperforming channels while scaling profitable ones.

• Produce creative and compelling copy that addresses customer pain points across ads, landing pages, email, and SMS.

• Create a weekly scorecard that tracks paying customers by source, customer acquisition cost (CAC), payback periods, and repeat-buyer rates.

• Collaborate with the data team to resolve tracking issues, including UTMs, Conversions API, and offline conversions.

• Lead the in-house teams for paid advertising, social media, email, and content marketing.

• Utilize AI tools daily for research, analysis, creative testing, and reporting purposes.

• Provide weekly updates via Slack regarding campaigns that were halted, adjustments made, and the rationale behind these decisions.

• Achieve first-30-day milestones, including launching live holiday campaigns, establishing retargeting audiences, conducting a tracking audit, and performing cash-return analysis by channel.

⛳️ Requirements

• Minimum of 5 years in performance or growth marketing.

• Proven experience managing paid budgets for Google and Meta.

• Practical experience in creating segmented retargeting and lifecycle campaigns.

• Demonstrated ability to pivot campaigns or channels based on data, with measurable results.

• Experience in crafting direct-response copy that resonates with a U.S. audience.

• Strong analytical skills with proficiency in GA4, Conversions API, UTMs, and offline conversions.

• Fluent in English.

• Capability to write persuasive and engaging copy targeted towards U.S. real estate investors.

• Availability for at least 4–5 hours of overlap with U.S. Central business hours.

• Bonus: Experience in real estate investing, proptech, or lead generation.

• Bonus: Experience in SMS marketing with TCPA compliance, including opt-in procedures and quiet hours.

• Bonus: Background in marketplace or repeat-purchase small-business product sectors.

• Ability to work autonomously and deliver results without requiring approval.

• Non-disclosure agreement (NDA) required prior to gaining account access.

🏝️ Benefits

• Contract engagement on an hourly basis, approximately 25–40 hours per week, for a duration of 60–90 days, with the possibility of extension.

• Opportunity to transition into a full-time position.

• Remote work flexibility.

• Authority to initiate campaigns, write copy, and allocate budget within predetermined limits.

• No copy approval process; ownership of outcomes.

• Access to AI tools for customer research, competitor analysis, data evaluation, creative variations, and reporting.

• Communication facilitated through Slack.