Senior Marketing Manager, Diagnostics

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Assist in the formulation and implementation of yearly marketing strategies for the US IDAST portfolio.

• Promote market acceptance and commercial success of the IDAST portfolio.

• Support pricing and commercial strategies that enhance adoption, profitability, and growth.

• Create value propositions, messaging, and positioning for laboratory and healthcare clientele.

• Keep track of local market trends, customer requirements, and competitive activities.

• Collaborate with Sales Operations and commercial leadership to prioritize target accounts and boost portfolio adoption.

• Engage in customer visits, industry conferences, and professional gatherings.

• Provide marketing assistance for key accounts, regional efforts, and national initiatives.

• Implement product launch campaigns, educational programs, webinars, and promotional activities.

• Work together with digital marketing and communications teams on content and campaigns.

• Monitor marketing performance metrics and suggest enhancements.

• Partner with Global Marketing, Sales, Medical Affairs, Clinical Affairs, Operations, Customer Service, and Commercial Training teams.

• Customize global sales enablement tools and customer-facing materials for the U.S. market.

• Design and deliver product training for commercial field teams.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related discipline.

• At least 5 years of experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.

• Demonstrated experience in creating value propositions, messaging, and positioning.

• Proven background in engaging directly with customers through visits, industry conferences, and professional meetings.

• Experience in supporting the development and execution of pricing and commercial strategies.

• History of collaboration with sales teams and supporting commercial initiatives.

• Ability to analyze market data and convert insights into actionable recommendations.

• Capability to manage multiple projects and priorities in a dynamic environment.

• Excellent written, verbal, and presentation communication skills.

• Must be a resident of the United States.

• Willingness to travel approximately 30% of the time.

• Preferred: experience in microbiology, infectious diseases, tuberculosis diagnostics, or laboratory medicine.

• Preferred: familiarity with diagnostic laboratories, public health institutions, and healthcare systems.

• Preferred: experience in supporting product launches within healthcare, diagnostics, or life sciences.

• An MBA or Master’s degree in a related field is preferred.

• Knowledge of IDAST is desired.

🏝️ Benefits

• Comprehensive Total Rewards program.

• Opportunities for reward and recognition.

• Competitive compensation and benefits packages.

• Professional growth opportunities.

• An inclusive workplace.

• Consideration for COVID-19 vaccination accommodation in accordance with applicable law.