Senior Marketing Manager, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete demand generation and marketing operations for GE Vernova's Enterprise SaaS Software division.

• Create and implement multi-channel demand generation and Account-Based Marketing (ABM) campaigns, which encompass content syndication, email nurturing, direct mail, referral initiatives, and demo programs.

• Enhance lead generation, pipeline expansion, revenue growth, and opportunity development within designated market segments.

• Collaborate with product marketing, content, and creative teams to craft engaging messaging and assets optimized for buyer conversion journeys.

• Work alongside Software and Controls global growth and commercial teams to execute campaigns effectively, ensuring proper enablement and communication.

• Oversee and manage the marketing technology stack, including the strategy, implementation, and optimization of Marketo programs.

• Synchronize Marketo with Salesforce to ensure precise lead flow, scoring, and routing.

• Supervise lead scoring, routing, and lifecycle processes in conjunction with sales operations.

• Address sync issues and uphold data integrity across platforms.

• Develop and maintain automated dashboards that track campaign performance, funnel metrics, and contributions from marketing-sourced/influenced pipelines.

• Collaborate with the SCS marketing team, agency partners, and central marketing team to execute aligned campaigns.

• Refine campaigns and strategies based on data-driven insights, A/B testing, and performance analysis.

• Manage project timelines, budgets, and resources to deliver impactful campaigns and measurable revenue outcomes.

• Act as a brand ambassador to ensure consistent messaging.

• Report directly to the Sr. Global Marketing Director.

• Coordinate with the Controls Commercial team to align demand generation efforts with global growth and commercial objectives.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.

• 7-10 years of experience in Demand Generation and/or Marketing Operations within a B2B context.

• Practical experience in owning or administering Marketo or a comparable marketing automation platform.

• Familiarity with Salesforce/CRM data integration.

• Proven experience partnering with sales teams to generate qualified leads and support sales enablement initiatives.

• Willingness to travel domestically and internationally as needed, approximately 20% of the time.

• Strong preference for experience in the Enterprise SaaS or commercial software industry.

• Marketo Certified Expert (MCE) or a similar credential is preferred.

• Experience with ABM platforms like 6sense or Demandbase is preferred.

• Knowledge of Google Analytics or Adobe Analytics is preferred.

• Experience in organically growing a database through various channels is preferred.

• Excellent project management and prioritization capabilities.

• Ability to work collaboratively across functions in a global organization.

• Quick learner with the ability to grasp new technologies, products, and systems.

• Must be legally authorized to work in the United States.

🏝️ Benefits

• Discretionary annual bonus.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Prescription drug coverage.

• Access to a Health Coach from GE Vernova, a 24/7 nurse-based resource.

• Employee Assistance Program offering 24/7 confidential assessment, counseling, and referral services.

• GE Vernova Retirement Savings Plan.

• Tax-advantaged 401(k) savings option with company matching contributions.

• Company retirement contributions.

• Fidelity resources and financial planning consultants available.

• Tuition assistance.

• Adoption assistance.

• Paid parental leave.

• Disability benefits.

• Life insurance coverage.

• 12 paid holidays.

• Permissive time off.

• Opportunities for professional development.

• Relocation assistance is not provided.