Senior Marketing Manager

This is a fully remote position, open to applicants in North Carolina, +2 more states.

📋 Description

• Create marketing strategies and growth initiatives for specialty practices and service lines.

• Administer marketing budgets and modify expenditures based on performance metrics and opportunities.

• Establish programs aimed at enhancing referrals from general dentists and other providers.

• Supervise paid search, paid social, local SEO, reputation management, and various patient acquisition tactics.

• Collaborate with specialists on referral outreach, continuing education events, study clubs, and relationship-building projects.

• Partner with practice teams to enhance lead response, scheduling, and conversion rates.

• Track new patient volume, referral trends, cost per lead, cost per new patient, conversion rates, and marketing ROI.

• Oversee agency and vendor relationships, ensuring partners are accountable for outcomes.

• Meet regularly with doctors and practice leaders to assess performance, understand practice requirements, and recognize growth opportunities.

• Preserve the local identity of individual practices while aligning with Lightwave's overarching marketing standards.

• Submit a resume and, if available, a concise example of a marketing initiative that led to measurable growth.

⛳️ Requirements

• A minimum of 5 years of marketing experience.

• Preferred experience in multi-location healthcare, dental, medical, or similar location-based service organizations.

• Extensive experience in digital marketing and patient or customer acquisition.

• Proven experience in managing marketing budgets and collaborating with external agencies.

• Strong analytical skills, with a history of using performance data to inform marketing strategies.

• Capability to cultivate strong working relationships with doctors, practice leaders, and senior management.

• Excellent organizational abilities, capable of managing multiple practices, markets, and priorities.

• Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience.

• Dental or DSO experience is preferred but not mandatory.

• Familiarity with specialty healthcare, dental implants, oral surgery, provider referral programs, or other high-value healthcare services is advantageous.

• Occasional travel to practices in Virginia, North Carolina, and South Carolina is required.

🏝️ Benefits

• Additional annual bonus potential based on performance.

• Competitive benefits package.

• Primarily remote work arrangement.