Senior Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Engage and maintain regular communication with Regional Managers regarding marketing initiatives in the veterinary sector.

• Inform and implement client growth strategies for over 60 individually branded practices.

• Support the development of technology solutions to facilitate seamless client engagement.

• Identify opportunities to enhance marketing performance.

• Lead the execution of practice-level email campaigns, website launches, SMS initiatives, and other marketing efforts.

• Collaborate with practices to establish enduring, high-impact relationships.

• Utilize marketing analytics to shape strategies and drive improvements.

• Create and apply test-and-learn methodologies for messaging, frequency, and channel testing on a large scale.

• Oversee projects, budgets, timelines, and resources effectively.

• Provide executive status updates and reports.

• Foster collaborative relationships with cross-functional stakeholders.

• Communicate project progress and challenges to relevant stakeholders.

• Participate in corporate collaboration sessions and visit practices as necessary.

• Undertake other business-related tasks and responsibilities as assigned.

⛳️ Requirements

• A minimum of 5 years’ experience in a related field (Marketing, Communications).

• Experience in the veterinary industry is preferred.

• At least 1 year of supervisory experience is preferred.

• Willingness to travel up to 25% of the time.

• Strong ability to engage and communicate effectively with Regional Managers and stakeholders.

• Proven experience with email, website launches, SMS campaigns, and other marketing projects.

• Capability to manage projects, budgets, timelines, and resources efficiently.

• Proficient in providing executive status reports.

• Ability to leverage marketing analytics to inform strategies and drive improvements.

• Skilled in developing test-and-learn messaging, frequency, and channel tests.

• Capacity to build collaborative relationships with cross-functional stakeholders.

• Exceptional agility, time management, execution excellence, strategic drive, and ability to generate insights.

🏝️ Benefits

• Access to the Alliance Educates program.

• Participation in the Alliance Propel program.

• Involvement in the Alliance Cares program.

• Financial opportunities available.

• Opportunities for learning and development.

• Wellness initiatives offered.

• Option for remote work.