Senior Marketing GTM Analytics Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Act as the strategic analytics partner for Marketing and various cross-functional teams.

• Convert vague inquiries into actionable analyses, recommendations, and measurable outcomes.

• Manage lead and account funnel analytics, focusing on conversion rates, velocity, quality, cohort performance, and outcome drivers.

• Establish attribution and ROI methodologies for marketing initiatives, including marketing development funds, co-marketing efforts, and marketing-funded SPIFFs.

• Create targeting and measurement models for an inside sales approach aimed at product-led growth prospects.

• Develop account intelligence and scoring systems for account-based marketing, expansion, and the adoption of new products.

• Direct the analytical narrative for Marketing Quarterly Business Reviews (QBRs), operational reviews, and strategic planning.

• Design experiments and measurement strategies to assess which programs and growth initiatives should be scaled, modified, or discontinued.

• Collaborate with Marketing Operations, Sales Operations, Finance, and Data teams to create scalable datasets, dashboards, and quality controls.

• Gain proficiency in Salesforce, Snowflake, Sigma, and current marketing reporting tools.

• Manage essential marketing reporting and deliverables at the end of each quarter.

• Enhance dashboards and reporting for precision, usability, and actionable insights.

• Build a support model and feedback mechanism with Field Marketing.

• Evaluate funnel conversion, campaign effectiveness, and pipeline contributions.

• Standardize marketing metrics and definitions across Marketing, RevOps, and Finance.

• Produce executive-ready reports for QBRs and business evaluations.

• Offer insights into funnel performance, pipeline generation, and the efficacy of marketing investments.

• Conduct priority analysis such as Field Marketing ROI, ABM targeting, or identifying PLG and ISR opportunities.

• Suggest enhancements for marketing measurement, attribution, and investment strategies.

• Minimize recurring ad hoc requests by implementing scalable dashboards and self-service reporting.

⛳️ Requirements

• A minimum of 7 years of experience in marketing, growth, revenue, or GTM analytics, preferably in a B2B SaaS environment.

• Proficient in advanced SQL.

• Familiarity with customer, campaign, product usage, CRM, and cloud warehouse data.

• Strong understanding of demand generation, funnel measurement, attribution, experimentation, account-based marketing, and pipeline economics.

• Capability to independently analyze complex problems and deliver defensible, decision-ready recommendations.

• Experience in building scalable dashboards and data products.

• Salesforce experience is highly preferred.

• Exceptional communication skills, especially in executive settings.

• High standards for data accuracy.

• Ability to influence senior stakeholders without direct authority.

• Comfort working as a strategic, hands-on individual contributor.

• Must be legally authorized to work in the country of application.

• Docker does not provide visa sponsorship for this position.

🏝️ Benefits

• Remote-first work environment.

• Flexible working hours.

• Generous paid time off (PTO).

• Quarterly Whaleness Days.

• End-of-year Whaleness break.

• Support for home office setup.

• Technology stipend of US$100 net per month.

• Annual learning and development stipend for conferences, courses, certifications, and ongoing education.

• 16 weeks of paid parental leave after six months of employment.

• Equity offered to all full-time employees.

• Medical benefits.

• Retirement benefits.

• Paid holidays.

• Docker merchandise.