Senior Marketing Communications Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and spearhead integrated marketing campaigns that are in line with business goals and product priorities.

• Construct omni-channel campaign strategies that encompass digital, social, print, and event marketing.

• Ensure uniform messaging and brand consistency across all channels and touchpoints.

• Manage timelines, deliverables, and coordination across various functions for campaigns.

• Supervise print materials such as brochures, sales collateral, and tradeshow assets.

• Lead digital execution efforts, including email campaigns, landing pages, and both online and print promotions.

• Collaborate with creative teams to create assets across multiple formats.

• Align social media strategies with broader campaign objectives.

• Repurpose content across various channels to enhance reach and engagement.

• Partner with product marketing, sales, clinical education, and leadership teams.

• Work with external vendors and agencies.

• Ensure a consistent brand presence and messaging at events.

• Provide performance reporting that includes insights, trends, and recommendations.

• Set benchmarks and conduct A/B testing.

• Measure marketing ROI.

• Deliver post-campaign analysis and executive summaries that link marketing performance to MQL impact.

• Support Global Commercial Marketing and cross-functional initiatives, including planning for KOM sales meetings.

⛳️ Requirements

• Bachelor’s degree in Marketing, Marketing Communications, or a related field, or equivalent experience.

• 5+ years of experience in integrated marketing, communications, campaign management, or similar marketing roles.

• Proven experience in planning and executing comprehensive marketing campaigns across omni-channel platforms, including digital, social, email, and events.

• Knowledge in brand strategy, content development, and optimizing campaign performance.

• Capability to collaborate with external creative agencies and internal product managers.

• Experience with marketing automation and CRM tools is preferred.

• Familiarity with analytics and campaign performance tools is preferred.

• Background in working with agencies or managing external partners is preferred.

• Understanding of Ad Promo and MLR processes is preferred.

• Experience in the medical device, healthcare, or life sciences industry is strongly preferred.

🏝️ Benefits

• Equal opportunity employment.

• Reasonable accommodations for applicants with disabilities.

• A diverse and inclusive culture.

• Opportunities for learning and growth.

• A global team environment.

• A startup spirit alongside Fortive Business System development culture.