Senior Marketing & Communication Specialist

This is a fully remote position, open to applicants in France.

📋 Description

• Lead and implement local PR, influencer, brand, and integrated marketing strategies within France.

• Oversee media relations, press activities, product launches, and collaborations with PR agencies.

• Create and execute KOL/influencer campaigns, brand events, sponsorships, and partnerships.

• Manage paid media activations across various platforms, including social media, television, OOH, and radio.

• Define, track, and take ownership of KPIs for PR, influencer, brand, and media initiatives.

• Evaluate campaign performance, benchmark outcomes, and pinpoint areas for enhancement.

• Convert performance metrics and market insights into practical recommendations.

• Represent ECOVACS in France in dealings with media, influencers, agencies, and external partners.

• Serve as a local communication contact and brand ambassador as necessary.

• Cultivate relationships with journalists, KOLs, and industry stakeholders.

• Tailor global and EMEA marketing strategies, campaigns, and product messaging to suit the French market.

• Provide market insights, opportunities, and recommendations to EMEA teams.

• Oversee marketing campaigns from inception to execution and evaluation.

• Coordinate product launches, retail activations, brand campaigns, and external agencies.

• Manage campaign schedules, budgets, deliverables, and stakeholder expectations.

• Collaborate with Sales, Product, Retail, Channel Marketing, and EMEA teams.

• Assume responsibility for assigned marketing workstreams and business results.

• Promote continuous improvement in a dynamic international setting.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline.

• Over 10 years of experience in the consumer electronics sector.

• Background in PR, Communications, Marketing, or a related role.

• Familiarity with media relations and digital media strategies.

• Understanding of the business landscape, channel marketing, POSM, etc.

• Experience in budget planning and allocation, as well as defining and tracking KPIs.

• Strong affinity for working with numbers and a solid grasp of ROI concepts.

• Proven experience in executing ATL campaigns in the French market.

• Exceptional communication skills and the ability to build interpersonal relationships.

• Fluency in both English and French, in both spoken and written forms.

• Proficient in Microsoft Office.

• Organized, detail-oriented working style with excellent negotiation skills.

• Hands-on approach with strong problem-solving capabilities and decision-making skills.

🏝️ Benefits

• Opportunity to work independently within a skilled, dynamic, and highly motivated team.

• Potential for growth in a rapidly evolving and fast-paced environment.

• Ability to develop and implement your own ideas.

• Employee discount on ECOVACS robots.