Senior Marketing Cloud Developer

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Lead the technical design for Marketing Cloud Engagement and Data 360 projects.

• Guide the development of data models, journey architecture, integration patterns, and activation strategies.

• Convert marketing objectives into decisions that balance deliverability, data quality, maintainability, and cost.

• Build and troubleshoot journeys in Journey Builder, processes in Automation Studio, and utilize AMPscript, SSJS, SQL, dynamic content, CloudPages, and preference centers.

• Configure data streams in Data 360, map source data, design identity resolution, and create calculated insights and segments.

• Activate Data 360 segments for Marketing Cloud Engagement and other communication channels.

• Integrate Marketing Cloud with Salesforce CRM and external systems through Marketing Cloud Connect, REST and SOAP APIs, and middleware solutions.

• Diagnose synchronization failures, data mismatches, and sending errors.

• Set engineering expectations regarding testing, data validation, rendering, deliverability, consent and privacy compliance, documentation, and deployment procedures.

• Offer guidance to client marketing and technology leaders on personalization strategies, data readiness, and real-time as well as AI-driven engagement.

• Clarify data ownership and acceptance criteria while supporting AI use cases with reliable profile data.

• Contribute to discovery sessions, estimates, and user stories.

• Identify dependencies and delivery risks, assisting clients in selecting viable supportable approaches.

• Transform engagement insights into maintained patterns, code snippets, and reusable assets.

• Review the work of others and assist less experienced developers in their growth.

⛳️ Requirements

• Over 5 years of direct experience in Salesforce Marketing Cloud Engagement development.

• Proficient with Journey Builder, Automation Studio, Contact Builder, and Content Builder.

• At least 2 years of experience implementing Data 360 (Data Cloud).

• Successfully delivered at least one Data 360 implementation to production.

• Current hands-on proficiency in AMPscript, SSJS, and SQL.

• Capable of building, testing, deploying, and troubleshooting solutions, as well as reviewing the code and designs of others.

• Experienced in integrating Marketing Cloud with Salesforce CRM and external systems using Marketing Cloud Connect and REST and SOAP APIs.

• Knowledgeable about data quality, consent management, deliverability, and compliance with privacy regulations such as CAN-SPAM, GDPR, and CCPA.

• Experience working directly with clients, leading requirements sessions, discussing tradeoffs, and converting agreed-upon approaches into functional builds.

• All applicants must be U.S. residents and hold U.S. Citizenship.

• Must be able to provide a valid LinkedIn profile.

• Salesforce certifications such as Marketing Cloud Developer, Marketing Cloud Engagement Consultant, or Data 360 Consultant are advantageous.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401k

• Holiday pay

• Vacation

• Personal and family sick leave

• Reasonable accommodations throughout the hiring process