Senior Marketing Automation Specialist

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Take full ownership of the marketing automation initiatives in Marketo, encompassing audience segmentation, email and landing page creation, workflow implementation, A/B testing, quality assurance, tracking, and reporting.

• Convert campaign and program specifications into scalable and high-quality marketing automation strategies.

• Assist in optimizing lead lifecycle management, covering lead routing, enrichment, scoring, nurturing, and campaign attribution.

• Collaborate with the Salesforce administration team.

• Aid in managing and enhancing the marketing technology stack.

• Enhance processes, automation, data quality, and overall program efficiency.

• Utilize AI and emerging technologies to streamline marketing operations and minimize repetitive tasks.

• Enhance the speed and effectiveness of marketing initiatives.

⛳️ Requirements

• Over 3 years of experience in marketing operations or marketing automation.

• Practical experience in building and executing programs in Marketo or a comparable marketing automation platform.

• Familiarity with Salesforce, including leads, contacts, campaigns, and reporting functionalities.

• Comprehension of how marketing automation and CRM systems integrate.

• Experience in managing email campaigns, nurturing processes, webinars, events, or other digital initiatives from setup to execution and reporting.

• Strong analytical and problem-solving capabilities.

• Knowledge of marketing data, attribution, and funnel management.

• Basic skills in HTML/CSS.

• High attention to detail, especially in building and QAing customer-facing marketing experiences.

• Capacity to translate business requirements into technical solutions and execute with minimal supervision.

• Ability to troubleshoot issues, analyze data, and enhance processes.

• Interest in AI, emerging technologies, and automation.

• A collaborative and adaptable mindset for working across teams in a dynamic environment.

🏝️ Benefits

• Comprehensive Medical, Dental, and Vision insurance plans, with 100% employer-paid premiums for employee Medical, Dental, and Vision on select options.

• 401(k) retirement plan with an employer match of up to 1% of eligible pay each pay period, up to $2,000 annually.

• Flexible time off and paid holidays.

• Monthly wellness stipend.

• Monthly commuter transit/parking stipend.

• Quarterly learning and development stipend.

• New hire home office equipment stipend.

• 12 weeks of Paid Parental Leave.

• Carrot Fertility Benefits, along with adoption and surrogacy support.

• Back-up Child Care assistance.

• Mental health and wellness benefits, including no-cost access to Modern Health coaching and therapy sessions.

• Employee Stock Purchase Program (ESPP).

• Mentorship opportunities.

• Management training programs.

• Wellness initiatives.

• Charitable giving grants.

• Paid volunteer time off.