Marketing Automation Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop, oversee, and enhance automation workflows, which include lead nurturing sequences, transitions between lifecycle stages, and internal notifications.

• Establish enrollment triggers, branching logic, and workflow actions that support marketing and sales initiatives.

• Review and uphold existing workflows to ensure performance, accuracy, and alignment with campaign strategies.

• Schedule and launch newsletters, drip campaigns, and standalone marketing emails using HubSpot and other platforms.

• Take ownership of email performance analytics, focusing on metrics such as deliverability, open rates, click-through rates, unsubscribe rates, and list growth trends.

• Monitor and report on website and campaign effectiveness utilizing Google Search Console, Google Analytics, and SEMrush.

• Manage contact records, which includes imports, segmentation, list creation, and maintaining database hygiene.

• Assist with deal pipelines and lifecycle stages within HubSpot CRM.

• Configure Sales Hub user seats, permissions, deal stages, and sales tools.

• Investigate and resolve issues related to lead routing, attribution discrepancies, workflow errors, and recurring account inquiries.

• Leverage expertise in at least one email marketing or automation platform beyond HubSpot across client accounts.

⛳️ Requirements

• Fluent in English.

• Residing in Latin America.

• Over 2 years of practical experience with HubSpot Marketing Hub and CRM, including workflow automation, email marketing, and managing CRM pipelines with sales and marketing alignment.

• HubSpot Marketing Hub Certification and HubSpot CRM Certification are mandatory.

• Experience in configuring HubSpot Sales Hub, including deal stages, user permissions, and sales tool setups.

• Sales Hub certification is an advantage; willingness to acquire one is required.

• Practical experience with at least one email marketing or automation platform outside of HubSpot.

• Experience working within established client setups and enhancing workflows, naming conventions, and configurations.

• Proven track record of leading new account implementations from the ground up.

• Direct hands-on experience in migrating a CRM to HubSpot.

• Strong comprehension of contact lifecycle stages, segmentation strategies, and best practices in list management.

• Knowledge of email marketing best practices, including deliverability, A/B testing, personalization, and compliance.

• Experience in creating and presenting email performance reports.

• Familiarity with Google Search Console and Google Analytics.

• Capability to manage multiple clients, campaigns, and platforms concurrently.

🏝️ Benefits

• Opportunity for remote work.

• Part-time contract facilitated through a payroll platform.