Marketing Operations Manager

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Act as the main owner of marketing operations for the Industrialized Construction & Informed Design portfolio.

• Create processes, manage lifecycles, establish measurement frameworks, and ensure systems alignment.

• Identify and apply AI-powered automation, segmentation, reporting, and workflow improvements.

• Collaborate with central Marketing Ops, Sales, and Product Marketing to synchronize tools, lifecycle definitions, governance, and execution standards.

• Develop and uphold frameworks for lead capture, routing, scoring, and lifecycle management.

• Guarantee data integrity and a smooth handoff to Sales.

• Design and sustain reporting frameworks and dashboards that encompass campaign performance, experimentation results, lifecycle conversion, pipeline effects, and marketing ROI.

• Set up campaign tracking, automation, UTM governance, and measurement criteria.

• Facilitate rapid experimentation while ensuring governance, compliance, data privacy, brand standards, and platform integrity.

• Recognize operational deficiencies and propose scalable solutions.

• Report directly to the Director of Marketing.

⛳️ Requirements

• 5–8 years of experience in marketing operations or marketing technology in a B2B setting.

• Strong knowledge of CRM-based marketing ecosystems, with hands-on experience in Salesforce, ensuring reliable lead flow, data integrity, and reporting accuracy.

• Experience in designing or maintaining processes for lead capture, routing/scoring, lifecycle stages, and Sales handoff.

• Proven ability to convert marketing strategies and experimentation into scalable operational frameworks and measurable results.

• Excellent analytical and problem-solving abilities.

• Experience working closely with Sales, RevOps, and centralized operations teams within a B2B go-to-market framework.

• Strong communication and documentation skills.

• Capacity to empower cross-functional partners to embrace new processes and methodologies.

• Comfortable working independently in uncertain, rapidly changing environments and influencing others without direct authority.

🏝️ Benefits

• Annual cash bonuses may be provided.

• Commissions for sales positions may be available.

• Stock grants may be offered.

• Comprehensive benefits package, featuring health and financial benefits, paid time off, and wellness initiatives.

• In-person onboarding and/or in-person ID verification may be necessary or provided.