Senior Director, Marketing Operations

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Collaborate with the Senior Vice President of Marketing and marketing leaders to formulate marketing strategies, monitor objectives, and enhance cross-departmental coordination.

• Publish performance scorecards, conduct Quarterly Business Reviews (QBRs), fulfill Board of Directors obligations, and manage business rhythms.

• Co-lead the Pipeline Council and oversee critical workstreams.

• Enhance the lead experience and pipeline advancement in collaboration with Sales Operations.

• Propel the integration of marketing systems and foster ongoing technological innovation.

• Define the long-term vision, selection, architecture, and maintenance of the global MarTech ecosystem.

• Supervise marketing automation systems, scalable campaign execution, automated lead scoring, nurturing programs, and lead routing algorithms.

• Facilitate intent-based Sales Development lead prioritization in partnership with Sales Operations and IT.

• Monitor and refine the lead funnel and pipeline advancement.

• Establish multi-touch attribution models to assess channel performance, return on investment (ROI), and marketing's contribution to revenue.

• Direct the strategy and implementation of a Marketing Qualified Account mechanism in collaboration with Sales Operations.

• Oversee annual budget planning and quarterly adjustments with marketing budget managers and Finance.

• Develop and implement operational processes for global data privacy compliance and data integrity.

• Lead a team of marketing operations and analytics experts.

⛳️ Requirements

• Over 10 years of progressive experience in revenue, marketing, or business operations, emphasizing B2B go-to-market strategies.

• Experience in designing and operationalizing target account strategies, particularly Marketing Qualified Account (MQA) models and account scoring frameworks.

• Extensive experience working cross-functionally to ensure alignment between sales and marketing, optimize pipeline velocity, and facilitate lead flow.

• Proven expertise in managing enterprise-level MarTech architectures, in-depth marketing systems integrations, advanced automation platforms (e.g., Marketo, Qualified, 6sense), and CRMs (e.g., Salesforce).

• Hands-on knowledge of lead scoring, multi-touch attribution platforms, and comprehensive funnel analytics.

• Experience managing budgets in an enterprise setting.

• Proven ability to develop processes that comply with global data privacy regulations.

• Experienced people manager with strong project management skills and a successful history of hiring, managing, and nurturing top talent.

🏝️ Benefits

• Flexible, collaborative work environment.

• Employee Resource Groups.

• Regular company and team bonding events.

• Competitive benefits and perks.

• Global volunteering and community initiatives.

• Generous paid time off (PTO) and holiday schedule.

• Parental leave.

• Progressive healthcare options.

• Retirement programs.

• Opportunities for education reimbursement.

• Commuter offset (available at specific locations).