Senior Marketing and Communications Manager

This is a fully remote position, open to applicants in Germany, +1 more state.

📋 Description

• Take complete ownership of ZOE's entry into the German market, dedicating roughly 75% of effort to Germany and 25% to cross-market initiatives.

• Serve as the in-market growth strategist, collaborating with Finance and briefing central Lifecycle and Performance teams on local commercial experiments.

• Cultivate relationships with top-tier German consumer, health, trade, and national journalists.

• Pitch stories, secure media coverage, and organize product gifting and media events.

• Tailor ZOE's science-driven brand narrative for German consumers and formulate a customized market-entry strategy.

• Identify, brief, and manage local PR freelancers, agencies, and brand ambassadors as needed.

• Assist with cross-market scientific publications, product launches, and reactive press office tasks.

• Compose briefing documents, opinion pieces, press releases, and Q&As in both German and English.

• Disseminate EU market insights and playbooks throughout the organization.

• Report directly to the GM of International Growth and collaborate with the Head of Global Communications.

• Execute a German market-entry strategy, press network, commercial growth tests, campaigns, media placements, brand search growth, and a replicable marketing playbook.

⛳️ Requirements

• Senior individual contributor with 5–10 years of relevant experience.

• 5–10 years of experience in launching or scaling a consumer brand in Germany.

• Ideally, experience in health, wellness, nutrition, science, or consumer technology.

• Native or certified C2 level proficiency in German.

• Fluent in English at C1/C2 level, which is the primary internal working language.

• Ability to localize complex scientific and health concepts with utmost precision.

• Strong existing connections with German journalists.

• Demonstrated success in securing significant press coverage.

• Commercially focused on brand search, web traffic, sign-ups, and agency efficiency.

• High degree of autonomy and comfort working without a local team.

• Basic knowledge of German health marketing regulations (HWG / EU Health Claims) and DSGVO is a plus.

• Additional European languages are advantageous.

• Previous experience navigating a matrix remote organization across UK/US time zones is a bonus.

• Must be eligible to work in the country of residence without requiring sponsorship.

🏝️ Benefits

• Equity

• Remote-First Flexibility (work from home anywhere in Germany or the UK)

• Comprehensive Benefits Package

• Direct Impact on expanding world-class health science into Europe

• Streamlined 4-step hiring process

• Average hiring process takes between 20 to 30 days

• Equal opportunity employer

• Reasonable accommodations during the interview process