Senior Market Research Analyst

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee panel-fielding strategies, traffic, vendor performance, and sampling quotas across active US recruitment channels.

• Address traffic drops and geographic discrepancies in real time.

• Identify, investigate, and rectify daily data inconsistencies.

• Produce insights, post-release reports, and performance dashboards for both internal leadership and external partners.

• Manage timelines for panel, mailing, and data-delivery milestones.

• Communicate production risks to downstream teams and implement contingency strategies.

• Organize mailings and payouts.

• Create mailing address files and coordinate distribution timelines.

• Ensure timely delivery across mailing teams.

• Reconcile and validate monthly panel-vendor cost-confirmation reports and payments based on actual performance and valid respondent data.

• Identify opportunities to enhance workflows and utilize modern AI tools for improved data analysis and task automation.

• Bridge operations, data science, finance, and external vendors to facilitate US panel survey recruiting, monitor vendor traffic, track mailing releases, and assess panel feasibility under strict deadlines.

⛳️ Requirements

• Bachelor’s degree in Marketing, Market Research, or a related discipline.

• 4+ years of experience in media research or digital marketing/advertising.

• Proven expertise in digital sampling and online research panels, including sourcing, panel management, feasibility, targeting, and fieldwork.

• Proficient in Google Workspace or MS Office Suite.

• Experience utilizing AI tools for data analysis, automation, and enhancing efficiency.

• Excellent oral and written communication skills in English.

• Knowledge of US geography, retail industry dynamics, and the media landscape.

• Strong logical analysis skills, attention to detail, and effective time management.

• Ability to adapt to changing priorities under tight deadlines.

🏝️ Benefits

• Employees have the option to work remotely.

• Commitment to equal opportunities and fostering a diverse and inclusive workplace.