Senior Market Research Analyst

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee panel-fielding strategies, traffic, vendor performance, and sampling quotas across active recruiting channels in the US.

• Address and troubleshoot traffic declines and geographical discrepancies in real-time.

• Identify, investigate, and resolve daily data inconsistencies.

• Create insights, post-release reports, and performance dashboards for both internal leadership and external partners.

• Manage timelines for panel, mailing, and data delivery milestones.

• Communicate production risks to downstream teams and implement contingency plans.

• Organize mailings and payouts.

• Produce mailing address files and coordinate distribution schedules.

• Ensure timely delivery from mail teams.

• Reconcile and validate monthly panel vendor cost confirmation reports and payments against actual performance and valid respondent data.

• Discover opportunities to optimize workflows and utilize modern AI tools for data analysis and task automation.

• Connect operations, data science, finance, and external vendors to facilitate US panel survey recruiting, monitor vendor traffic, track mailing releases, and assess panel feasibility.

⛳️ Requirements

• Bachelor’s degree in Marketing, Market Research, or a related discipline.

• Over 4 years of experience in media research or digital marketing/advertising.

• Established experience with digital sampling and online research panels, encompassing sourcing, panel management, feasibility, targeting, and fieldwork.

• Proficiency in Google Workspace or the MS Office Suite.

• Experience utilizing AI tools for data analysis, automation, and enhancing efficiency.

• Advanced oral and written communication skills in English.

• Knowledge of US geography, retail industry dynamics, and the media landscape.

• Strong analytical skills with meticulous attention to detail.

• Excellent time management capabilities and the ability to adapt to changing priorities under tight deadlines.

🏝️ Benefits

• Option for remote work.

• Commitment to equal opportunities and a diverse, inclusive workplace.