Senior Market Development Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Implement Market Development initiatives that align with the strategic objectives set by the Market Development Manager.

• Convert strategic initiatives into practical commercial programs that enhance market penetration and foster customer adoption.

• Assist in market segmentation, competitive analysis, opportunity assessments, and market research efforts.

• Track market trends, commercial performance, and customer adoption metrics, offering recommendations for ongoing improvement.

• Contribute to regional business initiatives through insights and commercial execution.

• Drive the creation, implementation, and continuous enhancement of Sales enablement programs.

• Create and manage sales playbooks, value propositions, competitive positioning, application guides, objection-handling tools, customer presentations, and other commercial resources.

• Develop and deliver cross-selling application and market training programs for Sales, distributors, channel partners, Technical Sales Specialists, and Regional Marketing teams.

• Assess Sales enablement effectiveness and refine commercial assets based on customer feedback, commercial performance, and Sales requirements.

• Take ownership of segment-specific marketing content that aligns with the global Market Development strategy.

• Design value propositions, messaging frameworks, and go-to-market assets tailored for customer segments.

• Collaborate with General Marketing on integrated marketing campaigns.

• Assist with cross-selling initiatives during product launches by providing customer-facing content, commercial messaging, and sales enablement materials.

• Design and collaborate on Voice of Customer programs, synthesizing findings into segment insight briefs.

• Organize and deliver partner-facing customer education events and regional conferences.

• Develop and implement customer education programs that promote best practices and solution adoption.

• Produce and present webinars, workshops, training sessions, technical guides, application notes, videos, customer success stories, commercial presentations, and other educational materials.

• Support strategic customer engagements alongside Regional Marketing & Sales, Scientific Affairs, and the Market Development Manager.

• Aid Sales teams in overcoming customer challenges through education, commercial support, and tailored value propositions.

• Gather Voice of Customer insights and market feedback.

• Assist in customer adoption initiatives across key market segments and strategic accounts.

• Modify global commercial materials to suit local market needs in collaboration with Regional Marketing.

• Work closely with Market Development, Market & Business Intelligence, Product Management, Scientific Affairs, General Marketing, and Regional Marketing & Sales.

• Convert scientific, technical, and regulatory information into customer-centric messaging and commercial value propositions.

• Support portfolio positioning for cross-selling and commercial campaigns across global markets.

• Coordinate cross-functional projects aimed at enhancing customer adoption and commercial effectiveness.

⛳️ Requirements

• Bachelor’s degree in Food Science, Food Safety, or a related scientific field, complemented by strong marketing/business knowledge; or a Bachelor’s degree in Marketing, Business, or a related field, with a robust understanding of the food science/food safety market and food segments.

• A minimum of 5 years of experience in Market Development, Product Marketing, Marketing Communications, Commercial Excellence, Sales Enablement, Product Management, Technical Sales, or a similar commercial role.

• Proven experience in creating marketing campaigns, commercial content, sales enablement programs, customer education, and go-to-market initiatives.

• Demonstrated ability to convert customer needs into compelling value propositions and commercial messaging.

• Experience in supporting product launches, commercialization, and customer adoption efforts.

• Background in B2B markets.

• Experience in food safety, diagnostics, life sciences, healthcare, or other regulated industries is preferred but not mandatory.

• Exceptional written, verbal, presentation, and storytelling skills.

• Superior content development and communication abilities.

• Strong commercial mindset focused on customer adoption and business growth.

• Excellent training and facilitation skills.

• Capability to quickly grasp technical concepts and translate them into compelling customer value propositions.

• Strong project management, organizational, and prioritization skills.

• Experience working in international, cross-functional teams.

• Self-motivated, collaborative, and execution-focused.

• Proficient with digital marketing platforms and content management systems.

• Willingness to occasionally work early mornings, evenings, or weekends to accommodate meetings and travel.

• Up to 15% domestic and international travel, including customer visits, regional offices, and industry events.

🏝️ Benefits

• 15 days of PTO.

• 10 paid company holidays.

• Medical with HSA employer contribution.

• Dental.

• Vision available on the 1st of the month following the start date.

• Company-paid Life Insurance.

• Short-Term Disability.

• Long-Term Disability.

• Employee Assistance Program.

• 401(k) with Safe Harbor and Profit-Sharing employer contributions.

• Tuition Reimbursement program.

• Charitable Contribution matching.

• Employee Referral bonus opportunities.

• Teamwork and cross-functional communication.

• Opportunities to support local organizations dedicated to improving the lives of children and youth.

• Up to 15% domestic and international travel.