Senior Manager, Virtual Fundraising

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategic planning, execution, and enhancement of national virtual fundraising campaigns.

• Build, expand, and scale various virtual fundraising initiatives, including DIY, livestream, gaming, and creator-led projects.

• Cultivate and manage strategic brand partnerships along with external relationships.

• Identify, recruit, mentor, and support digital content creators, influencers, volunteer fundraisers, and online communities.

• Create and implement strategies for participant engagement, stewardship, and communication.

• Assess emerging trends in technology, virtual communities, media platforms, and innovations in fundraising.

• Oversee planning, modeling, testing, and execution to foster growth in virtual fundraising programs.

• Develop scalable resources, toolkits, playbooks, webinars, and training materials.

• Set goals and performance metrics using analytics and reporting tools.

• Track campaign performance, revenue, and participant engagement; predict outcomes and suggest enhancements.

• Collaborate with Campaign Events, Marketing & Communications, Digital, Finance, and Operations teams.

• Stay informed about March of Dimes’ mission, programs, and impact.

• Travel as necessary for events, training sessions, meetings, conferences, and partner interactions.

⛳️ Requirements

• Three to five years of experience leading virtual, digital, or peer-to-peer fundraising initiatives in a national or multi-market context.

• Proven track record in building, scaling, and enhancing national virtual fundraising campaigns and communities, including livestream, gaming, creator-led, DIY, fitness, endurance, or other digitally enabled peer-to-peer fundraising models.

• Experience in developing and managing strategic brand partnerships and creator relationships that drive revenue, sponsorship activation, and audience growth.

• Comprehensive understanding of livestream ecosystems, gaming communities, creator platforms, social engagement strategies, monetization, and new virtual fundraising channels.

• Background in recruiting, coaching, and supporting influencers, digital content creators, volunteers, or online fundraising communities.

• Proficiency in designing scalable resources and strategies for participant enablement, such as webinars, tutorials, playbooks, and training materials.

• Strong analytical and reporting skills, including performance tracking, trend evaluation, outcome forecasting, and converting findings into actionable recommendations.

• Exceptional written, verbal, and presentation skills.

• Solid organizational and project management abilities, with a knack for managing multiple priorities.

• Familiarity with peer-to-peer fundraising and CRM platforms.

• Knowledge of Twitch, YouTube, Discord, Tiltify, Streamlabs, OBS, and other related fundraising or engagement tools.

• Experience leveraging social and digital engagement channels.

• Advanced skills in Microsoft Office.

• Comfort with using analytics and reporting tools.

• Willingness and flexibility to travel as needed.

• No specific educational credentials required.

🏝️ Benefits

• Opportunities for personal and professional development.

• A collaborative and supportive work environment.

• Equal employment opportunities.