Senior Manager, Trade Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the trade marketing strategy and its implementation for Sephora US, Sephora at Kohl's, Sephora Canada, Sephora LATAM, and Dermstore.com.

• Convert Global Brand go-to-market strategies into specific executions tailored for each retailer.

• Oversee the Americas trade marketing budget, which includes annual planning, allocation of spending, OpEx tracking, invoice management, and quarterly reforecasting.

• Spearhead annual and quarterly Joint Business Planning initiatives with retail partners.

• Direct marketing strategy and execution for the expansion of P.C. Sephora in LATAM.

• Act as the senior marketing relationship manager for Sephora US, Canada, and LATAM.

• Manage trade marketing plans, execution, results reporting, and significant promotional events.

• Represent Paula's Choice during market weeks, business reviews, and strategy sessions with partners.

• Guide the strategy for retail media networks and off-site media requirements.

• Present monthly and quarterly comprehensive trade marketing summaries to leadership.

• Create retail in-app previews, digital initiatives, and beta opportunities.

• Oversee the strategy for North American retail PDP assets and digital shelf standards.

• Manage retail PR and digital initiatives in collaboration with agencies in Canada and LATAM.

• Oversee the vendor relationship for ratings and reviews, including contract management, budgeting, audits, and performance reporting.

• Supervise and mentor one direct report.

• Represent North America Trade Marketing in executive and cross-functional planning meetings.

• Present portfolio strategy, outcomes, and investment proposals to leadership.

• Manage post-campaign evaluations and provide strategic recommendations.

• Collaborate with Sales, Education, Product Marketing, Brand Marketing, VM, Creative, Finance, Digital Americas, the VP of Sales, and Global Brand.

⛳️ Requirements

• A minimum of 5 years of experience in retail/trade marketing or brand management within the beauty industry, including managing at least one direct report.

• Strong, proven experience in owning trade strategy and P&L for Sephora and at least one other national or mass retail partner.

• Demonstrated capability to build and lead integrated retail marketing programs across multiple accounts.

• Strong expertise in Retail Paid Media, Retail Creator programs, and Retail Animations.

• Proven track record of establishing and maintaining robust retail relationships.

• Relevant experience in the beauty/skincare industry with a solid understanding of retail merchandising and digital shelf strategy.

• Executive presence to effectively represent trade strategy and results to senior leadership.

• Excellent communication skills, along with strategic and financial acumen, and a proven ability to lead cross-functionally without direct authority.

• Highly organized and detail-oriented, with the ability to manage budget and forecast accuracy.

• Expertise in omni-channel retail, encompassing both digital marketing and brick-and-mortar operations.

• A reference from Sephora will be required.

• Ability to endure long periods of sitting and screen time.

• Flexibility to accommodate retail partner and executive schedules.

• Willingness to travel up to 10–15%.

🏝️ Benefits

• Generous paid time off, including time dedicated to volunteer work.

• Access to learning and development resources to foster personal and professional growth.

• Wellness benefits such as meditation app memberships, product discounts, and complimentary samples of our exceptional products.

• Fully remote work opportunities within the United States.

• A dog-friendly office environment.

• Eligibility to participate in the company’s discretionary bonus plan.