Senior Manager, Strategy and Market Planning

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and uphold strategic market plans that determine the optimal timing, locations, and methods for Bagel Brands' growth.

• Assess market potential and development opportunities to prioritize market initiatives and facilitate long-term growth planning.

• Deliver data-driven recommendations to Development leadership.

• Collaborate with Development and cross-functional leaders to ensure market planning aligns with business goals and investment priorities.

• Examine demographic, consumer, competitive, mobility, GIS, real estate, and bakery performance data.

• Identify whitespace, market potential, trade areas, development priorities, opportunities, and associated risks.

• Evaluate potential locations in partnership with Real Estate, assessing trade area quality, site characteristics, sales potential, cannibalization, and overall portfolio impact.

• Create and implement forecasting methodologies for new bakery sales projections and investment decisions.

• Engage in market tours and field validation activities.

• Analyze current bakery performance and portfolio positioning for relocations, remodels, closures, conversions, and optimization strategies.

• Conduct post-opening analyses comparing actual performance to forecasts.

• Enhance sales forecasting, cannibalization modeling, site-selection criteria, and location-performance methodologies.

• Develop and refine market-planning tools, dashboards, data sources, models, and analytical capabilities.

• Simplify complex analyses into presentations, recommendations, and materials that support decision-making.

• Work collaboratively with Real Estate, Finance, Operations, Marketing, Franchise Development, and other stakeholders.

• Establish credibility and influence across teams through objective, data-driven insights.

⛳️ Requirements

• A bachelor's degree in Business, Finance, Real Estate, Economics, Geography, Urban Planning, Analytics, or a related discipline, or an equivalent combination of education and experience.

• A minimum of five years of experience in market planning, real estate strategy, site selection, development strategy, location analytics, or a comparable analytical field.

• Experience in a multi-unit restaurant, retail, consumer, or franchise business.

• Proficient in developing market strategies and converting complex data into actionable business recommendations.

• Familiarity with GIS or location intelligence platforms and datasets related to demographics, mobility, consumer behavior, and competition.

• Background in sales forecasting, cannibalization modeling, predictive analytics, or similar location-performance methodologies.

• Advanced skills in Microsoft Excel and PowerPoint.

• Strong strategic thinking, analytical, and problem-solving abilities.

• Excellent written and verbal communication proficiency.

• Strong project management and organizational capabilities.

• Ability to collaborate and influence effectively across various functions without direct authority.

• Willingness to travel as needed for business purposes.

• Preferred: advanced degree in Business, Finance, Real Estate, Analytics, or a related field.

• Preferred: experience with business intelligence and data visualization tools.

• Preferred: experience in supporting restaurant or retail development, portfolio optimization, or market expansion strategies.

🏝️ Benefits

• Targeted annual bonus of 15%.

• Long-Term Incentive (LTI) of $20,000.

• Flexible remote work environment.

• Occasional travel for market tours, bakery visits, site evaluations, field validation, and team meetings as needed.

• Reasonable accommodations provided for physical requirements.