Senior Manager, Sportsbook Promotions

This is a fully remote position, open to applicants in Connecticut, +3 more states.

📋 Description

• Oversee the planning, design, and execution of sportsbook promotional campaigns on the BetMGM platform.

• Take ownership of the complete campaign lifecycle, from promotional calendar planning and offer development to go-to-market coordination, operational execution, and post-launch analysis.

• Manage BetMGM’s free-to-play strategy and its execution, which includes contests, Pick 'Em games, and customer engagement initiatives.

• Supervise the daily promotional budget for Acquisition & Retention activities across the United States and Canada.

• Lead and mentor a team tasked with campaign planning, promotional execution, and free-to-play operations.

• Maintain the sportsbook promotional calendar, ensuring it aligns with sporting events and business objectives.

• Create, refine, and implement promotional offer mechanics including Bet & Get, No Sweat Bets, Free Bets, Deposit Matches, and Odds Boosts.

• Guarantee operational excellence throughout the briefing, build, quality assurance, launch, and post-campaign review processes.

• Direct go-to-market planning for state launches, sports marketing strategies, and retail/digital activations.

• Collaborate with Brand, Product, Content, CRM, VIP, Compliance, Operations, Trading, and Commercial teams.

• Ensure promotional offers are targeted and personalized based on customer segments and lifecycle stages.

• Manage promotional expenditures across all U.S. states and Canada, adhering to approved investment plans.

• Track competitor promotional activities and market trends.

• Coordinate with MGM Resorts International and Entain Group on cross-company promotional projects.

• Implement A/B tests and promotional experiments, ensuring precise execution and accurate data collection.

• Mentor the team, set priorities, provide performance feedback, and ensure the achievement of departmental goals.

⛳️ Requirements

• 5+ years of experience in sportsbook, ideally with a focus on marketing within a campaign management or promotions role.

• Previous experience managing a promotional or marketing budget, preferably in the sports betting industry.

• Strong preference for sportsbook industry experience; a solid understanding of the sports betting sector is required.

• Excellent operational and project management skills with the capability to handle multiple campaigns at once.

• Familiarity with CRM platforms, campaign management tools, or marketing automation (e.g., Optimove, Braze, Salesforce Marketing Cloud) is advantageous.

• Experience with GA and/or PowerBI is a plus; openness to learning essential proprietary technology is required.

• Prior management experience is beneficial, as this role will oversee direct reports.

• Strong communication skills, able to deliver clear and effective messages tailored to various audiences.

• Ability to collaborate and work effectively with others across the organization to achieve objectives and meet targets.

• Candidates must have legal authorization to work for the company in the U.S. without immigration sponsorship.

• Must comply with applicable gaming licensing requirements and maintain necessary licensure.

• Must adhere to and promote responsible gambling policies, procedures, and initiatives.

🏝️ Benefits

• Medical, Dental, Vision, Life, and Disability Insurance.

• 401(k) with company matching.

• Pre-tax spending accounts, including health care FSA and commuter savings.

• Flexible paid time off.

• Professional development reimbursement and ongoing skills training opportunities.

• Employee resource groups.

• Swag, ticket giveaways, and more.

• Performance-based bonus plan.