Offline Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement offline marketing strategies across CTV, podcasts, OOH, direct mail, and emerging channels.

• Take charge of campaign planning, vendor selection, negotiation, budgeting, and performance monitoring.

• Collaborate with creative teams to craft channel-specific messaging and materials.

• Design and conduct experiments to assess incrementality and the impact of offline channels.

• Develop attribution frameworks that link offline initiatives to online conversions and revenue.

• Analyze and refine campaigns based on reach, frequency, lift, and downstream conversion metrics.

• Remain informed about offline marketing trends, measurement techniques, and inventory opportunities.

• Integrate offline acquisition strategies with self-serve, enterprise, and consumer funnels.

⛳️ Requirements

• Proven experience in planning and executing campaigns across offline channels such as CTV, podcasts, OOH, or direct mail.

• Ability to think in terms of incrementality, lift, and overall funnel impact.

• Strong analytical skills and the capability to work with imperfect data.

• Proficient in collaborating with creative, data, and product teams.

• Comfortable operating in ambiguous situations and building new channels from the ground up.

• Excellent communication skills with the ability to translate offline performance into business outcomes.

• A link to a GitHub profile is required.

• A link to a LinkedIn profile is required.

• Must currently reside in an eligible country or location.

🏝️ Benefits

• Annual discretionary professional development stipend.

• Annual discretionary stipend for colleague meet-ups.

• Annual team offsite.

• Monthly co-working stipend.

• Remote-first work environment with structured asynchronous workflows.

• Ongoing growth opportunities and collaboration with AI leaders.