Lifecycle Marketing Manager – Members

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the welcome series, member education, and onboarding workflows, which include first-visit and benefit-use reminders.

• Create and oversee ongoing journeys that address education gaps identified in customer experience support requests and cancellation reasons, while also re-engaging members who have not utilized their benefits.

• Collaborate with the customer experience team to consistently capture and categorize reasons for cancellations.

• Craft member-facing content and produce on-brand assets for various platforms such as email, SMS, landing pages, newsletters, in-app messages, FAQs, and renewal communications.

• Manage the content calendar, tailoring it according to member behavior, pet requirements, and lifecycle stages, with seasonal campaigns included.

• Establish, launch, and expand a formal member referral program, member perks, partner offers, and community events.

• Experiment with messaging, timing, and channels, and provide reports on outcomes.

• Collaborate closely with the customer experience, product, and other marketing team members.

• Oversee the member lifecycle from onboarding to renewal, prioritizing retention as the main goal.

⛳️ Requirements

• Minimum of 4 years of experience in lifecycle marketing or marketing for subscription/membership-based services.

• Proven experience in developing programs across multiple lifecycle stages (e.g., onboarding, engagement, renewal).

• Strong copywriting skills, with a portfolio showcasing customer-facing emails and campaigns you have authored, along with the ability to wireframe or create your own emails, landing pages, and other assets.

• Hands-on experience building journeys in an email or marketing automation platform, incorporating segmentation, personalization, and A/B testing.

• Capability to leverage member data to enhance benefit usage, retention, referrals, or payment health.

• A builder mindset, with a history of transforming ideas from conception to launch.

• Background in the pet, veterinary, or healthcare industry.

• Experience in developing referral, loyalty, member perks, or community initiatives.

• Experience in translating customer experience feedback and cancellation reasons into educational and engagement campaigns.

• Familiarity with platforms such as Marketo, Customer.io, or similar tools (including SMS or in-app messaging), design tools like Canva or Figma, and AI tools for ideation and execution.

• Must reside in the U.S.

• Willingness to travel quarterly.

• Live in proximity to an airport.

🏝️ Benefits

• Join a rapidly growing, venture capital-backed technology company dedicated to enhancing access to veterinary care.

• Opportunity to make a significant impact from Day 1, where your input and ideas are valued.

• Unlimited potential for career advancement, with opportunities to learn and expand your skill set.

• Enjoy a collaborative, flexible, and friendly workplace culture.

• Comprehensive medical, dental, and vision benefits starting on Day 1.

• Flexible time off plus 11 Snout calendar holidays.

• Paid parental leave.