Senior Manager, Revenue Marketing, Water Infrastructure – Forma Design

This is a fully remote position, open to applicants in Arizona, +3 more states.

📋 Description

• Lead, mentor, and cultivate a high-achieving Revenue Marketing team that encompasses Demand Generation, Account-Based Marketing, and Field Marketing.

• Take ownership of the cohesive Revenue Marketing strategy for the Water Infrastructure and Forma Design product lines.

• Spearhead a multi-channel Demand Generation strategy and its execution across various platforms including paid media, paid social, email and nurture campaigns, webinars, content syndication, digital programs, retargeting, and additional acquisition and conversion channels.

• Direct the strategy and execution of Account-Based Marketing, focusing on account prioritization, intent and engagement signals, tailored experiences, and priority-account initiatives.

• Supervise Field Marketing and customer engagement efforts, which include industry events, executive programs, roundtables, regional activations, partner initiatives, and other customer and prospect interactions.

• Collaborate with Sales leadership and frontline Sales teams to align on account, segment, territory, and pipeline objectives.

• Establish shared accountability for lead follow-up, account engagement, opportunity advancement, and revenue results.

• Work alongside Marketing Operations and Analytics to enhance marketing automation, lead management, funnel performance, attribution, reporting, and measurement.

• Leverage insights from campaigns, accounts, pipeline, revenue, and ROI to refine programs and inform investment choices.

• Oversee budgets, agencies, and external partnerships.

⛳️ Requirements

• Minimum of 8 years of B2B marketing experience in Demand Generation, Revenue Marketing, Integrated Marketing, or related fields.

• At least 3 years of direct experience in people management.

• Extensive experience in Demand Generation, encompassing multi-channel digital marketing, paid media, email and nurture marketing, marketing automation, lead management, and funnel optimization.

• Proven track record in developing and implementing Account-Based Marketing and Field Marketing strategies.

• Experience in engaging priority accounts, customers, and complex buying groups.

• Demonstrated ability to collaborate effectively with Sales leaders and Sales teams.

• History of creating integrated marketing programs that deliver measurable engagement, pipeline growth, and revenue impact.

• Familiarity with marketing automation, CRM, ABM, analytics, and associated revenue technology platforms.

• Preferred: experience in supporting enterprise or strategic-account Sales processes and intricate B2B customer journeys.

• Preferred: experience in leading marketing initiatives across various regions.

• Preferred: experience promoting marketing technology solutions within construction, infrastructure, water, architecture, engineering, design, or related sectors.

• Preferred: experience managing agencies and external marketing partners.

🏝️ Benefits

• Potential for annual cash bonuses.

• Commissions may be available for sales roles.

• Stock grants may be offered.

• Comprehensive benefits package.

• Health and financial benefits.

• Time-off benefits.

• Everyday wellness benefits.

• In-person onboarding and/or in-person ID verification may be required or offered.