Senior Manager, Retail Media – Search Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Provide strategic oversight and direction for retail media search campaigns associated with key client accounts.

• Formulate extensive retail media search strategies that align with client goals and KPIs.

• Lead the planning, optimization, performance management, bid strategy, keyword strategy, and audience targeting recommendations for campaigns.

• Collaborate with execution teams to ensure the effective implementation of the search strategy.

• Act as the primary contact and strategic partner for significant retail media accounts.

• Convert client business objectives into data-driven search campaign strategies.

• Conduct strategy reviews and provide business performance updates to clients.

• Identify opportunities to expand retail media search investments and experiment with new channels and tactics.

• Manage client expectations and ensure alignment on campaign direction and outcomes.

• Analyze and report on search campaign performance, providing actionable insights for improvement.

• Perform competitive benchmarking and analyze market trends.

• Identify optimization opportunities within existing search campaigns.

• Work with analytics teams to evaluate campaign impact and ROI.

• Supervise daily campaign setup, launch, and ongoing optimization.

• Review and authorize campaign specifics, including audience targeting, assets, and messaging prior to activation.

• Serve as the escalation point for strategic inquiries, platform issues, and tactical challenges.

• Mentor execution teams on best practices in retail media search.

• Enhance search workflows and processes.

• Identify opportunities for cross-selling and new retail media search channels or tactics.

• Manage client relationships and internal stakeholder expectations through both written and verbal updates.

• Report to the Group Director of Retail Media.

⛳️ Requirements

• 4-5+ years of experience in media planning or buying roles.

• A minimum of 2+ years of hands-on experience in managing retail media search campaigns.

• Familiarity with platforms such as Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, or similar.

• Proficient in retail media search campaign strategy, optimization, and performance management.

• Knowledgeable in Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, and Microsoft Advertising.

• Understanding of bid strategy, keyword targeting, and audience segmentation.

• Familiarity with ACoS, ROAS, conversion metrics, and incrementality.

• Knowledge of search-specific audience management tools and features.

• Proven experience in account management.

• Strong ability to build and sustain client relationships.

• Capability to translate client business needs into strategic recommendations.

• Ability to present complex data and insights to audiences without technical backgrounds.

• Proficient in managing multiple accounts and prioritizing based on business impact.

• Skillful in developing unique search campaign strategies.

• Strategic thinking regarding search customer journeys and retail media search tactics.

• Competent in making data-informed recommendations and trade-offs.

• Ability to advise clients on expanding search channels and integrating multi-channel strategies.

• In-depth understanding of the retail media landscape, best practices in retail media search, and advanced targeting and audience tactics specific to search.

• Bachelor's degree from an accredited college or university.

• High level of accuracy and meticulous attention to detail.

• Strong problem-solving and troubleshooting skills related to challenges in retail media platforms.

• Experience in CPG, Retail, or eCommerce is a plus.

🏝️ Benefits

• Medical, vision, and dental insurance.

• Life insurance.

• Short-term and long-term disability insurance.

• 401k.

• Flexible paid time off.

• A minimum of 15 paid holidays each year.

• Paid sick and safe leave.

• Paid parental leave.

• Flexible working arrangements with opportunities for in-person collaboration.

• Office attendance or remote designation based on location, role, and business needs.