Senior Manager, Product Marketing – CRM

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Collaborate with Sales, Demand Generation, and Field Marketing teams to implement go-to-market messaging.

• Develop launch strategies, oversee milestones, coordinate cross-functional execution, and finalize launches.

• Identify deficiencies in field positioning for Service CRM and create content and programs to address them.

• Generate seller tools such as pitch decks, talk tracks, battle cards, discovery frameworks, and competitive objection handlers.

• Conduct sales enablement sessions through both live training and recorded content.

• Partner with sales leadership and frontline representatives to evaluate market effectiveness.

• Assess ServiceNow's positioning against competitors in the customer service and field service sectors.

• Monitor market trends, distill pertinent insights, and share them with stakeholders.

• Create comprehensive funnel assets including thought leadership, event programs, customer success stories, and analyst materials.

• Formulate ServiceNow's messaging and positioning, encompassing value proposition, competitive framing, and category definition.

• Convert product capabilities into customer-facing messaging for customer service and CX leaders, field service and operations executives, and sales personnel.

• Ensure messaging remains up-to-date as products and the competitive landscape change.

• Establish clear field narratives, initiate product launches, prepare sellers for competitive engagements, and foster relationships with Sales, Product, and Marketing partners.

⛳️ Requirements

• Over 6 years of experience in product marketing, sales enablement, go-to-market strategy, demand generation, or a combination of these areas.

• Demonstrated success in building and executing go-to-market programs that resulted in measurable outcomes such as pipeline growth, increased win rates, or enhanced field adoption.

• Experience working within or closely with enterprise sales teams.

• Excellent written communication skills.

• Proficient in presenting to and collaborating with senior stakeholders, including sales leadership and executives.

• Bachelor's degree or equivalent experience.

• Background in product marketing, solutions marketing, competitive intelligence, sales enablement, revenue enablement leadership, demand generation, field marketing, or go-to-market leadership in a B2B SaaS environment.

• Proven experience managing a go-to-market motion from start to finish.

• Capability to develop tools that sellers actively utilize.

• Ability to effectively collaborate with sales teams and understand the deal-making process.

• Comfortable navigating ambiguity and operating without a predefined path.

• Knowledge of CRM, customer service, field service, or enterprise SaaS domains is advantageous.

• Must meet applicable export control requirements when relevant.

🏝️ Benefits

• Flexible or remote work persona.

• Adaptable work arrangements based on work persona and designated work location.

• Reasonable accommodations provided during the application process.