Senior Manager, Product Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Advocate for Renesas solutions and engage with key customers in coordination with field and internal product teams.

• Drive application-level solutions and identify opportunities within the Industrial Automation sector.

• Lead regional system-solution initiatives for PLCs, edge sensing, motor control, and HMI interfaces.

• Collaborate with Sales, FAEs, Product Groups, Channel Marketing, and System Architects.

• Develop and implement strategic engagement plans to foster growth in Industrial Automation.

• Engage with key customers to grasp their needs, secure design wins, and enhance revenue growth.

• Identify further growth prospects with channel sales and marketing teams.

• Coordinate efforts between Business Units, Sales, and FAEs in solution promotion and business development activities.

• Build and maintain relationships with technical and procurement stakeholders.

• Partner with Product Groups to outline product requirements and enhance product roadmaps.

• Conduct research and monitor competition, market trends, and design windows.

• Recommend necessary market and competitive strategies or actions.

• Prepare and refine customer presentations that convey Renesas' value proposition.

• Create product collateral, competitive analyses, customer presentations, and field training materials.

⛳️ Requirements

• Over 10 years of experience in business development, field applications engineering, marketing, or related fields.

• In-depth knowledge of the Industrial Automation market, including trends, solutions, challenges, competitors, and standards.

• Experience in technical field sales and FAEs.

• Proven capability to follow up on leads and establish relationships in the field.

• Strong strategic thinking and analytical skills.

• Excellent communication abilities.

• Proficient in conveying complex concepts clearly, concisely, and effectively.

• Ability to work efficiently in a matrixed, cross-functional environment.

• Capability to collaborate with teams across multiple global offices.

• U.S. export-control regulations may apply; a government export license may be necessary for certain individuals.

🏝️ Benefits

• Competitive benefits package in addition to salary.

• Equal opportunity and affirmative action employer.

• A diversity-focused work environment free from discrimination.